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Judul : ANALISIS LOYALITAS KONSUMEN TERHADAP RETAIL STORE DI BOGOR

Abstrak :
ABSTRACT

This research was designed to achieve the objective of measuring the influence of consumer expectation and retail marketing mix on store loyalty and store image which are mediated by customer satisfaction. Four hypotheses describing the influence of those variables have been tested using regression analysis. Primary data were collected using a questionnaires from sample respondents of Giant Hypermarket consumers in Bogor. The instrument has been tested to measure construct validity and reliability, confirmatory factor analysis and Cronbach Alpha methods were used. This research also tested the role of consumer satisfaction as a mediating variable between consumer expectation and retail marketing mix on the one hand and store loyalty and store image on the other hand. The results show that consumer satisfaction is justified as a full mediator and partial mediator. Implications and limitations are also presented.

Tahun : 2011 Media Publikasi : Jurnal Nasional Blm Akreditasi

Kategori : Jurnal No/Vol/Tahun : - / 1 / 2011

ISSN/ISBN : -

PTN/S : Universitas Pakuan Program Studi : MANAJEMEN

Bibliography :
DAFTAR PUSTAKA

Baron, Reuben M and Kenny, David A (1986), “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Consideration,” Journal of Personality and Social Psychology, Vol 51, No.6, pp.1173-1182 Bloemer, Josee and Ruyter, Ko de (1998) “On the relationship between store image, store satisfaction and store royalty,” European Journal of Marketing, Vol 32, No 5/6, pp. 499-513. Cooper, Donald. R dan Schindler, Pamela. S (2006) Business Research Methods, 10th ed. New York: The McGraw-Hill Companies, Inc. Darsono, Licen Indahwati dan Dharmmesta, Basu Swastha (2005), “Kontribusi Involvement dan Trust in a Brand Dalam Membangun Loyalitas Pelanggan,” Jurnal Ekonomi dan Bisnis Indonesia, Vol 20, No.3, h 287-304 Dharmmesta, Basu Swastha (1999) ”Loyalitas Pelanggan: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti,” Jurnal Ekonomi dan Bisnis Indonesia, Vol 14, No.3, h 73-88. Hair, Joseph F; Black, William C; Babin, Barry J; Anderson, Rolph E; and Tatham, Ronald L. (2006), Multivariate Data Análisis, 6th ed. Upper Saddle River, NJ: Pearson Education, Inc. Kertajaya, Hermawan (2007), “Customer Conversion Journey: Strategi dan Taktik Jitu Membangun Loyalitas Pelanggan,” Dalam Kartajaya, H. (Ed), Markplus on Marketing The Second Generation. Jakarta: PT Gramedia Pustaka Utama. Kotler, Philip dan Keller, Kevin Lane (2009), Marketing Management, 13th ed, Upper Saddle-River, New Jersey: Prentice-Hall, Inc. Ma’ruf, Hendri (2006), Pemasaran Ritel, Jakarta: PT Gramedia Pustaka Utama.

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Detail Karya Ilmiah Dosen

LESTI HARTATI

Judul	:	ANALISIS LOYALITAS KONSUMEN TERHADAP RETAIL STORE DI BOGOR
Abstrak	:	ABSTRACT This research was designed to achieve the objective of measuring the influence of consumer expectation and retail marketing mix on store loyalty and store image which are mediated by customer satisfaction. Four hypotheses describing the influence of those variables have been tested using regression analysis. Primary data were collected using a questionnaires from sample respondents of Giant Hypermarket consumers in Bogor. The instrument has been tested to measure construct validity and reliability, confirmatory factor analysis and Cronbach Alpha methods were used. This research also tested the role of consumer satisfaction as a mediating variable between consumer expectation and retail marketing mix on the one hand and store loyalty and store image on the other hand. The results show that consumer satisfaction is justified as a full mediator and partial mediator. Implications and limitations are also presented.
Tahun	:	2011	Media Publikasi	:	Jurnal Nasional Blm Akreditasi
Kategori	:	Jurnal	No/Vol/Tahun	:	- / 1 / 2011
ISSN/ISBN	:	-
PTN/S	:	Universitas Pakuan	Program Studi	:	MANAJEMEN
Bibliography	:	DAFTAR PUSTAKA Baron, Reuben M and Kenny, David A (1986), “The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Consideration,” Journal of Personality and Social Psychology, Vol 51, No.6, pp.1173-1182 Bloemer, Josee and Ruyter, Ko de (1998) “On the relationship between store image, store satisfaction and store royalty,” European Journal of Marketing, Vol 32, No 5/6, pp. 499-513. Cooper, Donald. R dan Schindler, Pamela. S (2006) Business Research Methods, 10th ed. New York: The McGraw-Hill Companies, Inc. Darsono, Licen Indahwati dan Dharmmesta, Basu Swastha (2005), “Kontribusi Involvement dan Trust in a Brand Dalam Membangun Loyalitas Pelanggan,” Jurnal Ekonomi dan Bisnis Indonesia, Vol 20, No.3, h 287-304 Dharmmesta, Basu Swastha (1999) ”Loyalitas Pelanggan: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti,” Jurnal Ekonomi dan Bisnis Indonesia, Vol 14, No.3, h 73-88. Hair, Joseph F; Black, William C; Babin, Barry J; Anderson, Rolph E; and Tatham, Ronald L. (2006), Multivariate Data Análisis, 6th ed. Upper Saddle River, NJ: Pearson Education, Inc. Kertajaya, Hermawan (2007), “Customer Conversion Journey: Strategi dan Taktik Jitu Membangun Loyalitas Pelanggan,” Dalam Kartajaya, H. (Ed), Markplus on Marketing The Second Generation. Jakarta: PT Gramedia Pustaka Utama. Kotler, Philip dan Keller, Kevin Lane (2009), Marketing Management, 13th ed, Upper Saddle-River, New Jersey: Prentice-Hall, Inc. Ma’ruf, Hendri (2006), Pemasaran Ritel, Jakarta: PT Gramedia Pustaka Utama.
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