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Detail Karya Ilmiah Dosen

PRASETYO ADINUGROHO

Judul : DESAIN VISUAL DALAM PEMASARAN OTOMOTIF
Abstrak :

This study aims to reveal, explain and analyze the visual design in automotive marketing and the desired image of the visual design. In addition, this study also describes and analyzes the layout, typography, and color visual design that illustrates excellence cars sold. The theory used in this research is the theory of imaging of the image Liliweri present (current image) is the image of an image to get a good impression gained from other people about the company or other matters relating to the products. This refers to the image to be conveyed to the public on the visual design has been designed by the company Mercedes Benz, Hyundai, and Mazda. This type of research is qualitative with the object of his research is the visual design of the company Mercedes Benz, Hyundai and Mazda. The informants in this study is Rahmadina Anggraini as Manager of Marketing PT. Mercedes Benz Indonesia, then Molly Munir as Manager of  Marketing PT. Hyundai Mobil Indonesia and also Astrid Ariani Wijaya as Marketing Manager PT. Mazda Motor Indonesia. The results showed that in the manufacture of that product brochures displayed can give the image that we want to get positive results in the community. So we want to show the products in accordance with the character of the product, the product on the layout to be adjusted by the background color of the product with the product along with the tagline, headlines and company logo. However, it must include all the elements of aesthetics require that the products shown can be attractive for customers to buy its products.

Key words : Visual Design and Marketing Automotive

Tahun : 2016 Media Publikasi : jurnal nasional blm akreditasi
Kategori : Jurnal No/Vol/Tahun : 12 / 1 / 2016
ISSN/ISBN : 8535876
PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI
Bibliography :

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Arifin, Anwar. 2007. Public Relations. Jakarta: Universitas Persada Indonesia Y.A.I.

Arifin, Anwar. 2010. Pengantar Ilmu Komunikasi. Jakarta: PT. Raja Grafindo Persada.

]Arifin, Anwar. 2012. Setangkai Bunga Riset Komunikasi. Jakarta : Universitas Persada Indonesia.

Arifin, Anwar. 2013. Politik Pencitraan. Jakarta: Pustaka Indonesia.

Arifin, Anwar. 2014. Politik Pencitraan Pencitraan Politik. Jogjakarta : Graha Ilmu.

Daymon, C & Holloway, I. 2001. Qualitative Research Methods in Public Relations and Marketing Communication. London : Routledge.

Hasan, Iqbal. 2002. Pokok – Pokok Materi Metodologi Penelitian Dan Aplikasinya. Jakarta: Ghalia Indonesia.

 

Holloway, I.1997. Hal . Basic Concept for Qualitative Research. Australia : Blackwell Science Ltd.

Kriyantono, Rachmat. 2009. Teknik Praktis Riset Komunikasi. Jakarta : Kencana Prenada Media Group.

Kusrianto, Adi. 2007. Pengantar Desain Komunikasi Visual. Jakarta : Elex Media Komputindo

 

Sobur, Alex. 2009. Semiotika Komunikasi. Bandung : Remaja Rosdakarya.

Tim penulis Program Studi Desain Komunikasi Visual FSR ISI Yogyakarta dan Studio Diskom, 2009. Irama Visual. Yogyakarta : Jalasutra.

 

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