AMALIASARI D , LESTARI D

Judul	:	SIKAP PENGUNJUNG TERHADAP MEDIA PROMOSI TAMAN BUDAYA SENTUL CITY
Abstrak	:	The study was conducted to identify visitors attitude towards Taman Budaya Sentul promotion media, the objectivies of this study were: : to know the characteristics of visitors Taman Budaya Sentul, to know about visitors attitude towards Taman Budaya promotion media , to analyze the correlations between internal characteristics factors from visitor Taman Budaya and their attitude of the media campaign Taman Budaya. The method used in this study was a quantitative survey method. A number of 100 respondents were taken as sample with incidental sampling. This study resulted several important outputs namely, 1). Majority of visitor Taman Budaya were catogerized a male >25 years old, high school level of education, have a paying job status between Rp. 2.000.000 – Rp. 3.000.000, and low frequency to visit Taman Budaya Sentul City. 2). Majority of respondents have a good attitude as a respons about information from media promotion of Taman Budaya Sentul. 3). There were several variables correlated between visitor attitude and visitor characteristics:   Keywords: Taman Budaya, Sentul, Visitor Characteristics, Promotion Media
Tahun	:	2017	Media Publikasi	:	jurnal nasional blm akreditasi
Kategori	:	Jurnal	No/Vol/Tahun	:	1 / 1 / 2017
ISSN/ISBN	:	25811169
PTN/S	:	Universitas Pakuan	Program Studi	:	ILMU KOMUNIKASI
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