|Judul||:||AKTIVITAS KOMUNIKASI PEMASARAN THE MEDIA HOTEL & TOWERS|
The Media Hotel & Towers Jakarta experienced a decrease for the percentage of room occupancy rate as compared to the percentage of habitation rate of the previous year's rooms because the public lacked familiarity with The Media Hotel & Towers formerly known as Sheraton Hotel & Towers. This decrease in room level indicates that the company must have a strategy and measures that can anticipate the decline, one of its efforts is to attract consumers to prefer staying at The Media Hotel & Towers. The author uses Triangulation to test the validity of data is done by checking the data that has been obtained through various methods and sources of data acquisition by comparing the findings of data obtained by other methods such as transcripts and in-depth interviews, on the issue of one source with the same source of data by combining the observation During the research by interview the author did to the PHRI Jakarta (Persatuan Hotel & Restoran Indonesia) Hari Yadi Sukamdi as chairman of PHRI. The source is competent to provide feedback on marketing communications activity activities conducted by The Media Hotel & Towers. Direct internet marketing and promotional activities at The Media Hotel & Towers are considered very important to help marketing and maintain a good image in the eyes of the public as usually most people before staying at the hotel must have browsed the internet about previous sneakers comments in The Media Hotel Hotel & Towers via internet include social media, website, facebook, twitter Agoda.com, Traveloka.com and others.
Keywords : Marketing Communications, Triangulation, The Media Hotel & Towers
|Tahun||:||2017||Media Publikasi||:||jurnal nasional blm akreditasi|
|Kategori||:||Jurnal||No/Vol/Tahun||:||1 / 1 / 2017-2018|
|PTN/S||:||Universitas Pakuan||Program Studi||:||ILMU KOMUNIKASI|
Basu Swastha dan Irawan, (2005), Manajemen Pemasaran Yogyakarta : Modern Liberty
Bilson Simamora. 2003. Panduan Riset Perilaku Konsumen. Jakarta: PT Gramedia Pustaka Utama
Djaslim Saladin, Yevis Oesman, 2002, “Intisari Pemasaran dan Unsur Pemasaran”, Penerbit : Lindakarya, Bandung.
Fandy, Tjiptono. 2001. Manajemen Jasa. Edisi Kedua. Yogyakarta : Andi Offset.
Indriantoro, Nurdan Supomo, bambang (1999). Metodologi Penelitian Bisnis Untuk Akuntansi & Manajemen. Yogyakarta : Penerbit BPFE.
Kotler, Philips. 2005, ManajemenPemasaran, Jilid I dan II, PT. Indeks, Jakarta
Lupiyoadi , Rambat. 2001. Manajemen Pemasaran Jasa. Jakarta : PT. Salemba Empat
Moleong, Lexy. , 2007. Metode Penelitian Kualitatif. PT. Remaja Rosda Karya. Bandung
Sitepu, P. Antonius. 2011. Studi Hubungan Internasional. Yogyakarta: Graha Ilmu.