Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Yogaprasta Adinugraha, Dini Valdiani

Judul : PERILAKU PEMUDA DALAM MEMANFAATKAN MEDIA MASSA UNTUK PENCARIAN INFORMASI PERTANIAN
Abstrak :

Abstract

The study about youth behavior in utilizing mass media in search of  agricultural- information was conducted in order to identify the importance of mass media in rural society. The objectives of the study were: 1). To identify youth behavior in utilizing television in search of agricultural- information. 2) To identify youth behavior in utilizing radionin search of agricultural- information. 65 respondents of youth were taken as the sample at villages of Cipendawa and Sukatani at the subdistrict of Pacet, District of Cianjur, West Java. Some important results of the study were, 1) low frequency on television-watching activity, less than 20 minute in every opportunity of watching television 2). low frequency on radio-listening activity, less than 20 minute in every opportunity of listening radio.Majority of youth tend to use radio and television not for agricultural-information need but for entertainment need. More specific information regarding this research will be shown in this paper.

Keywords: Youth, Agricultural Livelihood, Television, and radio

Tahun : 2011 Media Publikasi : jurnal nasional blm akreditasi
Kategori : Jurnal No/Vol/Tahun : 1 / 8 / 2011-2012
ISSN/ISBN : 0853-5876
PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI
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