Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Wahyu Sardjono, Desi Maya Kristin, Gustian Rama Putra, Guntur Salim, Enina Putri, Julisar

Judul : Development of Performance Evaluation and Control Models for the Company's Product Sales to Achieve Competitive Advantages
Abstrak :


Processed foods for special medical purposes, are processed foods that are specifically processed or formulated for dietary management for people with certain diseases/disorders. In business terms, the products have large profit margins even though the sales volume of these products is relatively small compared to general dairy products. However, the existence of these products is important for business, namely as a complement to the portfolio of products and facilities to gain the confidence of medical personnel so as to increase the company’s credibility, especially in research and scientific fields. However, there is still a gap between product sales and sales targets set by the company. Therefore, it is necessary to analyze what factors influence the sales products. The analysis was performed using the factor analysis method followed by the regression analysis method to build the gap model that occurred so that it can be used to simulate the model. This study produced a number of new variables, namely quality of products and services, supporting product positioning, product planning and promotion, and product exclusivity and formed a model understanding the sales health nutrition team on product internal support and product strategy.

Keywords: Dietary management, Product sales, Model development, Factor analysis, Competive advantage

Tahun : 2022 Media Publikasi : Jurnal Internasional
Kategori : Jurnal No/Vol/Tahun : 4 / 16 / 2022
ISSN/ISBN : DOI: 10.24507/icicel.16.04.441
PTN/S : Binus University, Pakuan University, University of Trisakti Program Studi : ILMU KOMPUTER
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