Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Prasetyono Hendriarto, Fajar Pasaribu, Nurlatifah, Festus Evly R.I. Liow, Lis M Yapanto

Judul : The Analysis of the Challenges of Marketing Fish Products Faced by Traditional Fish Trader in the Covid-19 Era

Abstrak :
The Covid-19 related study aimed at analyzing the challenges in marketing and selling fish products faced traditional merchants during the pandemic crisis. Many studies proved that more marketing and selling of basic needs face various challenges caused by economic difficulties since the outbreak of Corona Virus 2019. To understand this specific problem, a series of data collection ranging from observation, online literature review, and in-depth interviews to several local fish traders have been successfully carried out. The proposed products are fresh fish including shrimp, oysters, and shellfish which are generally traded in traditional marketing method in Indonesia. To make the data collected understandable as proposed in this study, descriptive research methods under a phenomenological approach were applied to see whether the results of the study met the evidence of validity and reliability as needed in most scientific works. Referring to this research question, we have successfully investigated 7 challenges as follows: 1) restrictions on accessing wider customers, 2) Difficult to find new customers, 3) changing buyer behavior, 4) Tight competition, 5) Lack of innovation, 6) Financial and capital problems, 7) maintaining inconsistent sustainable. In order to be able to understand wider results, further complete related studies are needed in order to understand the business development mainly the challenges and opportunity of small fish marketing so that they can help developing this business which is in financially crisis and other limitations due to Covid-19 pandemic.

Tahun : 2021 Media Publikasi : Jurnal Internasional

Kategori : Jurnal No/Vol/Tahun : 1 / 12 / 2021

ISSN/ISBN : 2207-8363

PTN/S : Universitas Pakuan Program Studi : AKUNTANSI (D3)

Bibliography :
Alexander W. Bartik, Marianne Bertrand, Zoë B. Cullen, Edward L. Glaeser, Michael Luca, C. T. S. (2020). How Are Small Businesses Adjusting to COVID-19? Early Evidence from a Survey.

https://www.nber.org/papers/w26989

Baker, S., Bloom, N., Davis, S., & Terry, S. (2020). COVID-Induced Economic Uncertainty. National Bureau of Economic Research.

https://doi.org/10.3386/w26983

Boyer, M. (2020). Competition, Open Social Democracy, and the COVID-19 Pandemic. https://www.tse-fr.eu/articles/competition-open-social-democracy-and-covid-19-pandemic

Chauhan, V., & Shah, H. (2020). An Empirical Analysis into Sentiments, Media Consumption Habits, and Consumer Behaviour during the Coronavirus (COVID-19) Outbreak An Empirical Analysis into Sentiments, Media Consumption Habits, and Consumer Behaviour during t. Purakala (UGC Care Journal). https://doi.org/10.13140/RG.2.2.32269.15846

del Rio-Chanona, R. M., Mealy, P., Pichler, A., Lafond, F., & Farmer, D.(2020).

Supply and demand shocks in the COVID-19 pandemic: An industry and occupation perspective. http://arxiv.org/abs/2004.06759

Diao, X., Aung, N., Lwin, W. Y., Zone, P. P., Nyunt, K. M., & Thurlow, J. (2020).

Assessing the impacts of COVID-19 on Myanmar’s economy: A Social Accounting Matrix (SAM) multiplier approach.

https://doi.org/10.2499/p15738coll2.133745

Dong, E., Du, H., & Gardner, L. (2020). An interactive web-based dashboard to track COVID-19 in real time. In The Lancet Infectious Diseases (Vol. 20, Issue 5, pp. 533–534). Lancet Publishing Group. https://doi.org/10.1016/S1473-3099(20)30120-1

Hafiz, H., Oei, S.-Y., Ring, D. M., & Shnitser, N. (2020). Regulating in Pandemic: Evaluating Economic and Financial Policy Responses to the Coronavirus Crisis. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3555980

Holmes, E. A., O’Connor, R. C., Perry, V. H., Tracey, I., Wessely, S., Arseneault, L., Ballard, C., Christensen, H., Cohen Silver, R., Everall, I., Ford, T., John, A., Kabir, T., King, K., Madan, I., Michie, S., Przybylski, A. K., Shafran, R., Sweeney, A., ... Bullmore, E. (2020). Multidisciplinary research priorities for the COVID-19 pandemic: a call for action for mental health science. In The Lancet Psychiatry (Vol. 7, Issue 6, pp. 547–560). Elsevier Ltd.

https://doi.org/10.1016/S2215-0366(20)30168-1

Kuckertz,A., Brändle, L., Gaudig, A., Hinderer, S., Morales Reyes, C. A., Prochotta, A., Steinbrink, K. M., & Berger, E. S. C. (2020). Startups in times of crisis – A rapid response to the COVID-19 pandemic. Journal of Business Venturing Insights, 13, e00169. https://doi.org/10.1016/j.jbvi.2020.e00169

Lai, C. C., Shih, T. P., Ko, W. C., Tang, H. J., & Hsueh, P. R. (2020). Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) and coronavirus disease-2019 (COVID-19): The epidemic and the challenges. In International Journal of Antimicrobial Agents (Vol. 55, Issue 3, p. 105924). Elsevier B.V.

https://doi.org/10.1016/j.ijantimicag.2020.105924

Madhav, N., Oppenheim, B., Gallivan, M., Mulembakani, P., Rubin, E., & Wolfe, N. (2017). Pandemics: Risks, Impacts, and Mitigation. In Disease Control Priorities, Third Edition (Volume 9): Improving Health and Reducing Poverty (pp. 315–345). The World Bank. https://doi.org/10.1596/978-1-4648-0527-1_ch17

Moerer-Urdahl, T., & Creswell, J. W. (2004). Using Transcendental Phenomenology to Explore the “Ripple Effect” in a Leadership Mentoring Program. International Journal of Qualitative Methods, 3(2), 19–35.

https://doi.org/10.1177/160940690400300202

Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., Agha, M., & Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. In International Journal of Surgery (Vol. 78, pp. 185–193). Elsevier Ltd. https://doi.org/10.1016/j.ijsu.2020.04.018

Rajindra Rajindra, R. N. A. A. Y. N. A. (2020). Economic Recovery in the Aftermath of Earthquake, Tsunami, and Liquefaction disaster during the COVID 19 Pandemic Situation. Journal of Talent Development and Excellence, 12(1), 2759–2766.

http://www.iratde.com/index.php/jtde/article/view/1146

Ramón Cobo-Benita, J., Dolores, M., Amo, H., & Santiuste, A. C. (2020). Rethinking businesses: collaboration, digitalization and sustainability as core pillars for future innovative and resilient companies. In academ.escpeurope.eu. https://academ.escpeurope.eu/pub/IP 2020-30-EN.pdf

Sulkowski, A. J. (2020). COVID-19: What’s Next? Future of Work, Business, and Law: Automation, Transparency, Blockchain, Education, and Inspiration. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3580019

Waddell, S. (2017). Societal Learning and Change: How Governments, Business and Civil Society are Creating Solutions to Complex Multi-Stakeholder Problems. https://www.researchgate.net/publication/306530627_Societal_Learning_and_Change_How_Governments_Business_and_Civil_Society_are_Creating_Solutions_to_Complex_Multi-Stakeholder_Problems.

Wilder-Smith, A., Chiew, C. J., & Lee, V. J. (2020). Can we contain the COVID-19 outbreak with the same measures as for SARS? In The Lancet Infectious Diseases (Vol. 20, Issue 5, pp. e102–e107). Lancet Publishing Group.

https://doi.org/10.1016/S1473-3099(20)30129-8

Willison, J., O’Regan, K., & Kuhn, S. (2018). Researcher Skill Development Framework (US English Edition). Open Educational Resources.

https://commons.und.edu/oers/6

URL : http://sersc.org/journals/index.php/IJDRBC/article/view/35406

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Detail Karya Ilmiah Dosen

Prasetyono Hendriarto, Fajar Pasaribu, Nurlatifah, Festus Evly R.I. Liow, Lis M Yapanto

Judul	:	The Analysis of the Challenges of Marketing Fish Products Faced by Traditional Fish Trader in the Covid-19 Era
Abstrak	:	The Covid-19 related study aimed at analyzing the challenges in marketing and selling fish products faced traditional merchants during the pandemic crisis. Many studies proved that more marketing and selling of basic needs face various challenges caused by economic difficulties since the outbreak of Corona Virus 2019. To understand this specific problem, a series of data collection ranging from observation, online literature review, and in-depth interviews to several local fish traders have been successfully carried out. The proposed products are fresh fish including shrimp, oysters, and shellfish which are generally traded in traditional marketing method in Indonesia. To make the data collected understandable as proposed in this study, descriptive research methods under a phenomenological approach were applied to see whether the results of the study met the evidence of validity and reliability as needed in most scientific works. Referring to this research question, we have successfully investigated 7 challenges as follows: 1) restrictions on accessing wider customers, 2) Difficult to find new customers, 3) changing buyer behavior, 4) Tight competition, 5) Lack of innovation, 6) Financial and capital problems, 7) maintaining inconsistent sustainable. In order to be able to understand wider results, further complete related studies are needed in order to understand the business development mainly the challenges and opportunity of small fish marketing so that they can help developing this business which is in financially crisis and other limitations due to Covid-19 pandemic.
Tahun	:	2021	Media Publikasi	:	Jurnal Internasional
Kategori	:	Jurnal	No/Vol/Tahun	:	1 / 12 / 2021
ISSN/ISBN	:	2207-8363
PTN/S	:	Universitas Pakuan	Program Studi	:	AKUNTANSI (D3)
Bibliography	:	Alexander W. Bartik, Marianne Bertrand, Zoë B. Cullen, Edward L. Glaeser, Michael Luca, C. T. S. (2020). How Are Small Businesses Adjusting to COVID-19? Early Evidence from a Survey. https://www.nber.org/papers/w26989 Baker, S., Bloom, N., Davis, S., & Terry, S. (2020). COVID-Induced Economic Uncertainty. National Bureau of Economic Research. https://doi.org/10.3386/w26983 Boyer, M. (2020). Competition, Open Social Democracy, and the COVID-19 Pandemic. https://www.tse-fr.eu/articles/competition-open-social-democracy-and-covid-19-pandemic Chauhan, V., & Shah, H. (2020). An Empirical Analysis into Sentiments, Media Consumption Habits, and Consumer Behaviour during the Coronavirus (COVID-19) Outbreak An Empirical Analysis into Sentiments, Media Consumption Habits, and Consumer Behaviour during t. Purakala (UGC Care Journal). https://doi.org/10.13140/RG.2.2.32269.15846 del Rio-Chanona, R. M., Mealy, P., Pichler, A., Lafond, F., & Farmer, D.(2020). Supply and demand shocks in the COVID-19 pandemic: An industry and occupation perspective. http://arxiv.org/abs/2004.06759 Diao, X., Aung, N., Lwin, W. Y., Zone, P. P., Nyunt, K. M., & Thurlow, J. (2020). Assessing the impacts of COVID-19 on Myanmar’s economy: A Social Accounting Matrix (SAM) multiplier approach. https://doi.org/10.2499/p15738coll2.133745 Dong, E., Du, H., & Gardner, L. (2020). An interactive web-based dashboard to track COVID-19 in real time. In The Lancet Infectious Diseases (Vol. 20, Issue 5, pp. 533–534). Lancet Publishing Group. https://doi.org/10.1016/S1473-3099(20)30120-1 Hafiz, H., Oei, S.-Y., Ring, D. M., & Shnitser, N. (2020). Regulating in Pandemic: Evaluating Economic and Financial Policy Responses to the Coronavirus Crisis. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3555980 Holmes, E. A., O’Connor, R. C., Perry, V. H., Tracey, I., Wessely, S., Arseneault, L., Ballard, C., Christensen, H., Cohen Silver, R., Everall, I., Ford, T., John, A., Kabir, T., King, K., Madan, I., Michie, S., Przybylski, A. K., Shafran, R., Sweeney, A., ... Bullmore, E. (2020). Multidisciplinary research priorities for the COVID-19 pandemic: a call for action for mental health science. In The Lancet Psychiatry (Vol. 7, Issue 6, pp. 547–560). Elsevier Ltd. https://doi.org/10.1016/S2215-0366(20)30168-1 Kuckertz,A., Brändle, L., Gaudig, A., Hinderer, S., Morales Reyes, C. A., Prochotta, A., Steinbrink, K. M., & Berger, E. S. C. (2020). Startups in times of crisis – A rapid response to the COVID-19 pandemic. Journal of Business Venturing Insights, 13, e00169. https://doi.org/10.1016/j.jbvi.2020.e00169 Lai, C. C., Shih, T. P., Ko, W. C., Tang, H. J., & Hsueh, P. R. (2020). Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) and coronavirus disease-2019 (COVID-19): The epidemic and the challenges. In International Journal of Antimicrobial Agents (Vol. 55, Issue 3, p. 105924). Elsevier B.V. https://doi.org/10.1016/j.ijantimicag.2020.105924 Madhav, N., Oppenheim, B., Gallivan, M., Mulembakani, P., Rubin, E., & Wolfe, N. (2017). Pandemics: Risks, Impacts, and Mitigation. In Disease Control Priorities, Third Edition (Volume 9): Improving Health and Reducing Poverty (pp. 315–345). The World Bank. https://doi.org/10.1596/978-1-4648-0527-1_ch17 Moerer-Urdahl, T., & Creswell, J. W. (2004). Using Transcendental Phenomenology to Explore the “Ripple Effect” in a Leadership Mentoring Program. International Journal of Qualitative Methods, 3(2), 19–35. https://doi.org/10.1177/160940690400300202 Nicola, M., Alsafi, Z., Sohrabi, C., Kerwan, A., Al-Jabir, A., Iosifidis, C., Agha, M., & Agha, R. (2020). The socio-economic implications of the coronavirus pandemic (COVID-19): A review. In International Journal of Surgery (Vol. 78, pp. 185–193). Elsevier Ltd. https://doi.org/10.1016/j.ijsu.2020.04.018 Rajindra Rajindra, R. N. A. A. Y. N. A. (2020). Economic Recovery in the Aftermath of Earthquake, Tsunami, and Liquefaction disaster during the COVID 19 Pandemic Situation. Journal of Talent Development and Excellence, 12(1), 2759–2766. http://www.iratde.com/index.php/jtde/article/view/1146 Ramón Cobo-Benita, J., Dolores, M., Amo, H., & Santiuste, A. C. (2020). Rethinking businesses: collaboration, digitalization and sustainability as core pillars for future innovative and resilient companies. In academ.escpeurope.eu. https://academ.escpeurope.eu/pub/IP 2020-30-EN.pdf Sulkowski, A. J. (2020). COVID-19: What’s Next? Future of Work, Business, and Law: Automation, Transparency, Blockchain, Education, and Inspiration. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3580019 Waddell, S. (2017). Societal Learning and Change: How Governments, Business and Civil Society are Creating Solutions to Complex Multi-Stakeholder Problems. https://www.researchgate.net/publication/306530627_Societal_Learning_and_Change_How_Governments_Business_and_Civil_Society_are_Creating_Solutions_to_Complex_Multi-Stakeholder_Problems. Wilder-Smith, A., Chiew, C. J., & Lee, V. J. (2020). Can we contain the COVID-19 outbreak with the same measures as for SARS? In The Lancet Infectious Diseases (Vol. 20, Issue 5, pp. e102–e107). Lancet Publishing Group. https://doi.org/10.1016/S1473-3099(20)30129-8 Willison, J., O’Regan, K., & Kuhn, S. (2018). Researcher Skill Development Framework (US English Edition). Open Educational Resources. https://commons.und.edu/oers/6
URL	:	http://sersc.org/journals/index.php/IJDRBC/article/view/35406