Ratih Siti Aminah; Yogaprasta Adinugraha; Budi Rhamdani

Judul	:	Sikap Masyarakat Bogor Terhadap Program Grebeg Pasar
Abstrak	:	This research aims to identify the customer's attitude toward a Grebeg Pasar of BRI, to describe the characteristics of individual traders Market Leuwiliang, to analyze the relationship between the characteristics of the individual account holders with attitude customer to a Grebeg Pasar of BRI. This research uses the free variable that is characteristic of the individual customer. While the free variable is a client's attitude to a Grebeg Pasar in the market at Leuwiliang BRI. The indicators used to measure individual customer characteristics variables are age, gender, level of education, UMKM business sector and the status of marriage. The indicators used to measure customer attitude variable to a Grebeg Pasar that is the shape of a Grebeg Pasar program, a form of lending products, promotional forms a Grebeg Pasar. Research done at Market Leuwiliang in may 2016. Samples taken is all the population that is as much as 90 businessmen. Sampling techniques are used is total sampling. The source of the data used include primary data such as questionnaires, interviews and observations to the respondents research and secondary data such as previous research results that are relevant, the books, the source of scientific data from Market Leuwiliang, Bogor. Technique of data analysis using statistical analysis descriptive and non-parametric statistical analysis. Test correlation using the formula Spearman Rank test with the validity of using the formula product moment Pearson. Analysis of variable X1 regarding characteristics of individual traders (customers) and the variable Y1 is attitude towards client program a Grebeg Pasar of BRI. The results of the relationship between the characteristics of individual employees and employee perception toward the leadership style elicited less significant relationships. Keywords: Attitude, Customer Programs, Grebeg Pasar
Tahun	:	2019	Media Publikasi	:	Jurnal Nasional Blm Akreditasi
Kategori	:	Jurnal	No/Vol/Tahun	:	26 / 25 / 2019
ISSN/ISBN	:	E-459-464
PTN/S	:	Universitas Pakuan	Program Studi	:	ILMU KOMUNIKASI
Bibliography	:	DAFTAR PUSTAKA Alma, Buchari. 2007. Manajemen Pemasaran & Pemasaran Jasa. Bandung: Alfabeta Cangara, Hafied. 1998. Pengantar Ilmu Komunikasi. Jakarta: Raja Grafindo Persada. Effendy, Onong.2003 Ilmu Komunikasi. Teori dan Praktek. Bandung : PT Remaja Rosda Karya Hermawan, Agus. 2012.Komunikasi Pemasaran.Jakarta: Erlangga. Kotler, Philip, dan Kevin Lane Keller. 2009. Manajemen Pemasaran Jilid 2, edisi Ketiga Belas, Terjemahan Bob Sabran, MM. Jakarta: Penerbit Erlangga Mulyana. 2006. Ilmu Komunikasi: Suatu Pengantar. Bandung: Remaja Rosda Karya. Notoatmodjo, Soekidjo. 2006. Metode Penelitian. Jakarta: Rineka Cipta. Prasetyo, Bambang. 2005. Metode Penelitian Kuantitatif. Jakarta: PT RajaGrafindo Persada Prisgunanto, Ilham. 2006. Komunikasi Pemasaran Strategi dan Taktik. Bogor: Ghalia Indonesia 14 Rakhmat, Jalaluddin. 2011. Psikologi Komunikasi. Bandung: Remaja Rosda Karya Singarimbun, Masri dan Sofian Effendi. 2011. Metode Penelitian Survay. Jakarta: PT Pustaka LP3ES Indonesia Sugiyono, 2009. Metode Penelitian Kuantitatif, Kualitatif dan R&D, Bandung: Alfabeta Sugiyono, 2013. Metode Penelitian Kuantitatif, Kualitatif dan R& D, Bandung: Alfabeta Sukardi. 2007. Metodologi Penelitian Pendidikan Kompetensi dan Praktiknya. Jakarta: PT Bumi Aksara Sumarwan,Ujang.2011.Perilaku Konsumen Edisi Kedua:Teori dan Penerapannya dalam Pemasaran.Bogor: Ghalia Indonesia .
URL	:	https://journal.unpak.ac.id/index.php/wahana