Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Ratih Siti Aminah

Judul : Gaya Komunikasi Pemimpin Perempuan Dalam Menyampaikan Pesan Pembangunan
Abstrak :

Abstract :The Communication Style of women in the organization of Family Welfare Development (PKK) plays an important role in the successful implementation of Government programs on maternal and child health, family welfare and women's empowerment. Communication style is a combination of language and actions that a person uses to convey a message. Pkk leaders at the Community Rukun (RW) level delivered the message of ten PKK programs with several styles of communication. This research uses descriptive qualitative in the form of case studies. The research location in RW 07 and RW 03 of Katulampa Subdistrict, Bogor, in April 2018. As a result of the research, the Chairman of PKK in RW 07 and RW 13 of Katulampa Sub-District conducted five communication styles, namely Dynamic style, Relinquishing style, structuring style, equalitarian style and withdrawal style. Controlling style tends not to be done because it is not in accordance with the organizational culture and characteristics of members. Withdrawal style although not in accordance with the organizational culture is carried out by the Chairman of the PKK in RW 07 and RW 13. The function of informative, regulative, persuasive and integrative communication style was carried out by the Chairman of PKK TW 07 and RW 13 of Katulampa Village with the aim to be able to carry out PKK programs to the maximum by bringing friendship, tolerance and kinship. Keyword: Communion style, development message, female leader 

Tahun : 2020 Media Publikasi : Jurnal Nasional Blm Akreditasi
Kategori : Jurnal No/Vol/Tahun : 26 / 02 / 2020
ISSN/ISBN : E-459-464
PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI
Bibliography :

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URL : https://journal.unpak.ac.id/index.php/wahana

 

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