Wahyu Sardjono , Gustian Rama Putra , Selviyanti , Cholidin , Salim

Judul	:	Industrial revolution 4.0 on big data adoption factors on social media users and popularity brands
Abstrak	:	The purpose of writing this paper is to look at how factors of big data adoption affect the users of social media and brand popularity. The method used in the writing of this paper is by using path analysis and also by doing literature study to find reference material. The results of the analysis indicate that there is influence of big data adoption factors that affect the popularity of the brand. With this research, we get big data model that influence the brand popularity.
Tahun	:	2021	Media Publikasi	:	Jurnal Internasional
Kategori	:	Jurnal	No/Vol/Tahun	:	J. Phys.: Conf. Ser. 1839 012004 / 1839 (2021) 012004 / 2021
ISSN/ISBN	:	doi:10.1088/1742-6596/1839/1/012004
PTN/S	:	Binus University, Pakuan University, Politeknik Negeri Jember, University of Muhammadiyah Jakarta, University of Trisakti Jakarta	Program Studi	:	ILMU KOMPUTER
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