Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Mariana R.A. Siregar, Diana Amaliasari

Judul : Communicationg Bogor as City Heritage Through Spatial City

Abstrak :
City branding is an effort to build the economy of a city,country or province. Study about city branding is part of city planning that aims to build differentiation and strengthen the city brand. Bogor City as one of the cities that have the potential of its culture but still have not determined its capital brand. This research aims to find out how Bogor implement the primary communications strategy. The strategies include landscape, infrastructure, organizational structure, administration, and also culture behavior approach. Qualitataive method used to determine the most influential approach to city branding. Information gained through in-depth interviews to several stakeholders and files. This study find several outputs such as: The strategy of landscape approach and infrastructure approach mainly supported the establishment of Bogor as heritage city. Meanwhile Organization structure and administration approach as well as the culture behavior already existed, but the implementstion still not optimal and not clearly visible.

Tahun : 2018 Media Publikasi : Jurnal Nasional Terakreditasi B

Kategori : Jurnal No/Vol/Tahun : 1 / 3 / 2018

ISSN/ISBN : 2598-120X

PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI

Bibliography :
Kavaratzis, M. 2005 From City Marketing To City Branding: Towards A Theoretical Framework For Developing City Brands. Henry Stewart Publications Vol. 1, 1, 58–73

Kotler, Armstrong. 1999. Prinsip- Prinsip Pemasaran. Jakarta: Erlangga

Ashworth, G. J. and Voogd, H. 1990. Selling the City: Marketing Approaches in Public Sector Urban Planning. Belhaven Press, London, UK.

Griffiths, R. 1998. Making sameness: Place marketing and the new urban entrepreneurialism’, in Oatley, N. (ed.) Cities Economic Competition and Urban Polic, Paul Chapman Publishing, London, UK

Hubbard, P. dan Hall, T. 1998. The entrepreneurial city and the new urban politics’, in Hall, T. and Hubbard, P. ‘The Entrepreneurial City: Geographies of Politics, Regime and Representation’, John Wiley & Sons, Chichester, UK.

Balmer, J.M.T. 2001. From the Pentagon: a new identity framework. Corporate Reputation Review, Vol. 4, No. 1, July: 11-22.

Creswell, JW. 2012. Research Design, PendekatanKualitatif, Kuantitatif dan Mixed. Yogyakarta; Pustaka Pelajar

Singarimbun, Masri dan Sofian Effendi, Metode Penelitian Survei, Jakarta: LP3ES, 2008.

Jefkins, Frank. 1992. Public Relations. Edisi Keempat. Jakarta: Penerbit Erlangga

URL : https://journal.unpak.ac.id/index.php/jhss/issue/view/189

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Detail Karya Ilmiah Dosen

Mariana R.A. Siregar, Diana Amaliasari

Judul	:	Communicationg Bogor as City Heritage Through Spatial City
Abstrak	:	City branding is an effort to build the economy of a city,country or province. Study about city branding is part of city planning that aims to build differentiation and strengthen the city brand. Bogor City as one of the cities that have the potential of its culture but still have not determined its capital brand. This research aims to find out how Bogor implement the primary communications strategy. The strategies include landscape, infrastructure, organizational structure, administration, and also culture behavior approach. Qualitataive method used to determine the most influential approach to city branding. Information gained through in-depth interviews to several stakeholders and files. This study find several outputs such as: The strategy of landscape approach and infrastructure approach mainly supported the establishment of Bogor as heritage city. Meanwhile Organization structure and administration approach as well as the culture behavior already existed, but the implementstion still not optimal and not clearly visible.
Tahun	:	2018	Media Publikasi	:	Jurnal Nasional Terakreditasi B
Kategori	:	Jurnal	No/Vol/Tahun	:	1 / 3 / 2018
ISSN/ISBN	:	2598-120X
PTN/S	:	Universitas Pakuan	Program Studi	:	ILMU KOMUNIKASI
Bibliography	:	Kavaratzis, M. 2005 From City Marketing To City Branding: Towards A Theoretical Framework For Developing City Brands. Henry Stewart Publications Vol. 1, 1, 58–73 Kotler, Armstrong. 1999. Prinsip- Prinsip Pemasaran. Jakarta: Erlangga Ashworth, G. J. and Voogd, H. 1990. Selling the City: Marketing Approaches in Public Sector Urban Planning. Belhaven Press, London, UK. Griffiths, R. 1998. Making sameness: Place marketing and the new urban entrepreneurialism’, in Oatley, N. (ed.) Cities Economic Competition and Urban Polic, Paul Chapman Publishing, London, UK Hubbard, P. dan Hall, T. 1998. The entrepreneurial city and the new urban politics’, in Hall, T. and Hubbard, P. ‘The Entrepreneurial City: Geographies of Politics, Regime and Representation’, John Wiley & Sons, Chichester, UK. Balmer, J.M.T. 2001. From the Pentagon: a new identity framework. Corporate Reputation Review, Vol. 4, No. 1, July: 11-22. Creswell, JW. 2012. Research Design, PendekatanKualitatif, Kuantitatif dan Mixed. Yogyakarta; Pustaka Pelajar Singarimbun, Masri dan Sofian Effendi, Metode Penelitian Survei, Jakarta: LP3ES, 2008. Jefkins, Frank. 1992. Public Relations. Edisi Keempat. Jakarta: Penerbit Erlangga
URL	:	https://journal.unpak.ac.id/index.php/jhss/issue/view/189