Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Mariana R.A. Siregar

Judul : Komunikasi Kota Ruang Publik Taman Sebagai Pembentuk Citra Kota Hijau

Abstrak :
Building an image of an area now has become the concern of many local governments in shaping the image of the city or region. Place branding is part of the study of city branding which is part of an effort to plan cities in building differentiation of images and strengthening brands. Bogor City as one of the supporting cities of capital city has a lot of potential natural resources, human resources and environmental resources that support in building the city image as a Green City. This study aims to describe the efforts of the Bogor City government in building the city image as a Green City. This paper is based on several research authors with a sequential method approach using data collected through qualitative and quantitative methods. Instead of communicating with the city marketing using media publications, the City of Bogor Government prefers to build its city image in the public's mind through a landscape strategy approach in carrying out the city's primary communication. The landscape strategy carried out by the Bogor City government in building its city image is carried out by building city parks, structuring and expanding green open spaces as a city attraction that is also seen and felt by its citizens.

Tahun : 2019 Media Publikasi : Jurnal Nasional Terakreditasi B

Kategori : Jurnal No/Vol/Tahun : 1 / 17 / 2019

ISSN/ISBN : 2442-4102

PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI

Bibliography :
Creswell, J. W. (2012). Reseach Design. Pendekatan Kualitatif, Kuantitatif, dan Mixed (Ketiga). Yogyakarta: Pustaka Pelajar.

Dinas Lingkungan Hidup Kota Bogor. (2016). Laporan Dokumen Informasi Kinerja Pengelolaan Lingkungan Hidup Daerah Tahun 2016 Kota Bogor. Retrieved from http://dinaslingkunganhidup.kotabogor.go.id/uploads/post/ media/Laporan_utama_DIKPLH.

Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, 1(1), 58–73. https://doi.org/10.1057/palgrave.pb.5990005.

Kavaratzis, M. (2009). What can we learn from city marketing practice? European Spatial Research and Policy, 16(1), 41–58. https://doi.org/10.2478/v10105-009-0003-7.

URL : http://journal.ipb.ac.id/index.php/jurnalkmp/article/view/26595

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Detail Karya Ilmiah Dosen

Mariana R.A. Siregar

Judul	:	Komunikasi Kota Ruang Publik Taman Sebagai Pembentuk Citra Kota Hijau
Abstrak	:	Building an image of an area now has become the concern of many local governments in shaping the image of the city or region. Place branding is part of the study of city branding which is part of an effort to plan cities in building differentiation of images and strengthening brands. Bogor City as one of the supporting cities of capital city has a lot of potential natural resources, human resources and environmental resources that support in building the city image as a Green City. This study aims to describe the efforts of the Bogor City government in building the city image as a Green City. This paper is based on several research authors with a sequential method approach using data collected through qualitative and quantitative methods. Instead of communicating with the city marketing using media publications, the City of Bogor Government prefers to build its city image in the public's mind through a landscape strategy approach in carrying out the city's primary communication. The landscape strategy carried out by the Bogor City government in building its city image is carried out by building city parks, structuring and expanding green open spaces as a city attraction that is also seen and felt by its citizens.
Tahun	:	2019	Media Publikasi	:	Jurnal Nasional Terakreditasi B
Kategori	:	Jurnal	No/Vol/Tahun	:	1 / 17 / 2019
ISSN/ISBN	:	2442-4102
PTN/S	:	Universitas Pakuan	Program Studi	:	ILMU KOMUNIKASI
Bibliography	:	Creswell, J. W. (2012). Reseach Design. Pendekatan Kualitatif, Kuantitatif, dan Mixed (Ketiga). Yogyakarta: Pustaka Pelajar. Dinas Lingkungan Hidup Kota Bogor. (2016). Laporan Dokumen Informasi Kinerja Pengelolaan Lingkungan Hidup Daerah Tahun 2016 Kota Bogor. Retrieved from http://dinaslingkunganhidup.kotabogor.go.id/uploads/post/ media/Laporan_utama_DIKPLH. Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, 1(1), 58–73. https://doi.org/10.1057/palgrave.pb.5990005. Kavaratzis, M. (2009). What can we learn from city marketing practice? European Spatial Research and Policy, 16(1), 41–58. https://doi.org/10.2478/v10105-009-0003-7.
URL	:	http://journal.ipb.ac.id/index.php/jurnalkmp/article/view/26595