Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Qoute Nuraini C, Sharah Adelia, Layung Paramesti Martha

Judul : Pengaruh model iklan terhadap citra merk Ponds

Abstrak : Pengaruh Model Iklan Terhadap Citra Merek Produk Ponds Sharah Adella R., Qoute Nuraini C, Layung Paramesti Martha Abstract The study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image. Keywords: advertising, brand image, celebrity endorser

Tahun : 2018 Media Publikasi : Jurnal Nasional Blm Akreditasi

Kategori : Jurnal No/Vol/Tahun : 1 / 3 / 2018

ISSN/ISBN : 25811169

PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI

Bibliography :
Daftar Pustaka Arikunto, Suharsimi. 2014. Prosesnya Penelitian. Suatu Pendekatan Praktek. Jakarta: Rinneka Cipta Belch, George & Belch, Michael. 2005. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Newyork: Mc Graw-Hill Bungin, Burhan. 2008. Metodologi Penelitian Kuantitatif edisi pertama. Jakarta: Kencana Cangara, Hafied. 2002. Pengantar Ilmu Komunikasi. Jakarta: PT Raja Grafis Perasaan. Mulyana, Deddy. 2009. Ilmu Komunikasi: Suatu pengantar. Bandung: Remaja Rosdakarya Kotler, Phillip. 2005. Manajemen Pemasaran. Jakarta: PT Indeks Priyatno, Duwi. 2013. Analisis Korelasi, Regresi dan Multivariate dengan SPSS. Yogyakarta: Gava Media. Shimp, Terence. 2003. Integrated Marketing Commnication in Advbertising and Promotion. USA Thomson Southe-Western _____________. 2007. Periklanan Promosi & Aspek Tambahan Komunikasi Pemasaran.Terpadu, Jilid I, Jakarta: Erlangga. Singarimbun, Masri & Effendi Sofian. 2012. Metodologi Penelitian Survei. Jakarta: LP3ES Sugiyono. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta Survei Nielsen: Masyarakat Indonesia Makin Gemar Internetan diakses dari http://mediaindonesia.com/news/read/114722/survei-nielsen-masyarakat-indonesia-makin-gemar-internetan/2017-07-26 15 November 2017 pukul 22.09 Top Brand Award: Result 2017 Fase 2 dfiakses dari http;//www.topbranmd-award.com/top-brand-survey/survey-result/top_brand_index_2017_fase_2 pada tanggal 29 september 2017 pukul 10.09 Ponds Mendapuk Raisa sebagai Brand Ambassador diakses dari http://marketeers.com/motivasi-Ponds-mendapuk-raisa-sebagai-brand-ambassador/ pada 16 Mei pukul 02.48 Ponds Menggandeng Raisa sebagai Brand Ambassador diakses dari http://m.inilah.com/news/detail/2176243/Ponds-menggandeng-raisa-sebagai-brand-ambassador pada 16 Mei pukul 02.00

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Detail Karya Ilmiah Dosen

Qoute Nuraini C, Sharah Adelia, Layung Paramesti Martha

Judul	:	Pengaruh model iklan terhadap citra merk Ponds
Abstrak	:	Pengaruh Model Iklan Terhadap Citra Merek Produk Ponds Sharah Adella R., Qoute Nuraini C, Layung Paramesti Martha Abstract The study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image. Keywords: advertising, brand image, celebrity endorser
Tahun	:	2018	Media Publikasi	:	Jurnal Nasional Blm Akreditasi
Kategori	:	Jurnal	No/Vol/Tahun	:	1 / 3 / 2018
ISSN/ISBN	:	25811169
PTN/S	:	Universitas Pakuan	Program Studi	:	ILMU KOMUNIKASI
Bibliography	:	Daftar Pustaka Arikunto, Suharsimi. 2014. Prosesnya Penelitian. Suatu Pendekatan Praktek. Jakarta: Rinneka Cipta Belch, George & Belch, Michael. 2005. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Newyork: Mc Graw-Hill Bungin, Burhan. 2008. Metodologi Penelitian Kuantitatif edisi pertama. Jakarta: Kencana Cangara, Hafied. 2002. Pengantar Ilmu Komunikasi. Jakarta: PT Raja Grafis Perasaan. Mulyana, Deddy. 2009. Ilmu Komunikasi: Suatu pengantar. Bandung: Remaja Rosdakarya Kotler, Phillip. 2005. Manajemen Pemasaran. Jakarta: PT Indeks Priyatno, Duwi. 2013. Analisis Korelasi, Regresi dan Multivariate dengan SPSS. Yogyakarta: Gava Media. Shimp, Terence. 2003. Integrated Marketing Commnication in Advbertising and Promotion. USA Thomson Southe-Western _____________. 2007. Periklanan Promosi & Aspek Tambahan Komunikasi Pemasaran.Terpadu, Jilid I, Jakarta: Erlangga. Singarimbun, Masri & Effendi Sofian. 2012. Metodologi Penelitian Survei. Jakarta: LP3ES Sugiyono. 2013. Metode Penelitian Bisnis. Bandung: Alfabeta Survei Nielsen: Masyarakat Indonesia Makin Gemar Internetan diakses dari http://mediaindonesia.com/news/read/114722/survei-nielsen-masyarakat-indonesia-makin-gemar-internetan/2017-07-26 15 November 2017 pukul 22.09 Top Brand Award: Result 2017 Fase 2 dfiakses dari http;//www.topbranmd-award.com/top-brand-survey/survey-result/top_brand_index_2017_fase_2 pada tanggal 29 september 2017 pukul 10.09 Ponds Mendapuk Raisa sebagai Brand Ambassador diakses dari http://marketeers.com/motivasi-Ponds-mendapuk-raisa-sebagai-brand-ambassador/ pada 16 Mei pukul 02.48 Ponds Menggandeng Raisa sebagai Brand Ambassador diakses dari http://m.inilah.com/news/detail/2176243/Ponds-menggandeng-raisa-sebagai-brand-ambassador pada 16 Mei pukul 02.00
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