Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

MARIANA R.A. SIREGAR; Roni Jayawinangun

Judul : KOMUNIKASI KOTA HEXAGON DI MEDIA SOSIAL

Abstrak :
City Branding is a autentity of a city and must managed properly, applied and become a culture and behavior for both the apparatus and the citizens of the city. In managing a city and establishing city branding, a strong research is required to map changes in the environment, the target market, the city's competitors and the changes that occur within the city itself. In addition to research, a combination of other communication and marketing strategies is important to consider the implementation of city branding. Based on the background, this research aims are to: first, to know the characteristics of citizen social media users in the city of Bogor, secondly, describing and analyzing the communication of the branding of Bogor, the third, explaining and analyzing Branding of the city of Bogor. The methods used in this study are descriptive analysis, and the rate of score. The results found in the study explained that the management of the city's branding could combine the strengths of primary and secondary communications in the city, especially on social media to elicit the sense of meaning a city refers to the model Branding of the city hexagon.2

Tahun : 2019 Media Publikasi : Jurnal Nasional Terakreditasi B

Kategori : Jurnal No/Vol/Tahun : 2 / 10 / 2019

ISSN/ISBN : 2550-0236

PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI

Bibliography :
Anholt, S. 2007. Competitive Identity: The New Brand Management for Nations, Cities, And Regions. New York: Palgrave Macmillan.
APJII. (2017a). Penetrasi & Perilaku Pengguna Internet Indonesia 2017. Asosiasi Penyelenggara Jasa Internet Indonesia.
APJII. (2017b). Penetrasi & Perilaku Pengguna Internet Indonesia 2017. Asosiasi Penyelenggara Jasa Internet Indonesia.
Áry, Á. P. A. P. P. (2011). T HE A NHOLT -GMI C ITY B RAND H EXAGON AND THE S AFFRON E UROPEAN C ITY B RAND B AROMETER :, 3, 555–562.
Badan Pusat Stastistik Kota Bogor. (2017). KOTA BOGOR DALAM ANGKA Bogor City in Figures KOTA BOGOR DALAM ANGKA Bogor City in Figures.
Karya, D. J. C. (2014). Laporan Akhir Rencana Penataan Kawasan Pusaka Kota Bogor.
Kavaratzis, M. (2009). What can we learn from city marketing practice? European Spatial Research and Policy, 16(1), 41–58. https://doi.org/10.2478/v10105-009-0003-7
Pemerintah Kota Bogor. (2016). Lampiran Peraturan Walikota Bogor.
Siregar, Mariana R A, Hendri, E. (2019). KOMUNIKASI PRIMER DAN SEKUNDER CITY BRANDING, 10(April).
Siregar, M. R. A., & Amaliasari, D. (2019). COMMUNICATING BOGOR CITY AS CITY HERITAGE THROUGH, 03(01), 27–31. Retrieved from https://journal.unpak.ac.id/index.php/jhss/article/view/1097/938#

URL : https://ojs.unida.ac.id/JSH/article/view/1978

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Detail Karya Ilmiah Dosen

MARIANA R.A. SIREGAR; Roni Jayawinangun

Judul	:	KOMUNIKASI KOTA HEXAGON DI MEDIA SOSIAL
Abstrak	:	City Branding is a autentity of a city and must managed properly, applied and become a culture and behavior for both the apparatus and the citizens of the city. In managing a city and establishing city branding, a strong research is required to map changes in the environment, the target market, the city's competitors and the changes that occur within the city itself. In addition to research, a combination of other communication and marketing strategies is important to consider the implementation of city branding. Based on the background, this research aims are to: first, to know the characteristics of citizen social media users in the city of Bogor, secondly, describing and analyzing the communication of the branding of Bogor, the third, explaining and analyzing Branding of the city of Bogor. The methods used in this study are descriptive analysis, and the rate of score. The results found in the study explained that the management of the city's branding could combine the strengths of primary and secondary communications in the city, especially on social media to elicit the sense of meaning a city refers to the model Branding of the city hexagon.2
Tahun	:	2019	Media Publikasi	:	Jurnal Nasional Terakreditasi B
Kategori	:	Jurnal	No/Vol/Tahun	:	2 / 10 / 2019
ISSN/ISBN	:	2550-0236
PTN/S	:	Universitas Pakuan	Program Studi	:	ILMU KOMUNIKASI
Bibliography	:	Anholt, S. 2007. Competitive Identity: The New Brand Management for Nations, Cities, And Regions. New York: Palgrave Macmillan. APJII. (2017a). Penetrasi & Perilaku Pengguna Internet Indonesia 2017. Asosiasi Penyelenggara Jasa Internet Indonesia. APJII. (2017b). Penetrasi & Perilaku Pengguna Internet Indonesia 2017. Asosiasi Penyelenggara Jasa Internet Indonesia. Áry, Á. P. A. P. P. (2011). T HE A NHOLT -GMI C ITY B RAND H EXAGON AND THE S AFFRON E UROPEAN C ITY B RAND B AROMETER :, 3, 555–562. Badan Pusat Stastistik Kota Bogor. (2017). KOTA BOGOR DALAM ANGKA Bogor City in Figures KOTA BOGOR DALAM ANGKA Bogor City in Figures. Karya, D. J. C. (2014). Laporan Akhir Rencana Penataan Kawasan Pusaka Kota Bogor. Kavaratzis, M. (2009). What can we learn from city marketing practice? European Spatial Research and Policy, 16(1), 41–58. https://doi.org/10.2478/v10105-009-0003-7 Pemerintah Kota Bogor. (2016). Lampiran Peraturan Walikota Bogor. Siregar, Mariana R A, Hendri, E. (2019). KOMUNIKASI PRIMER DAN SEKUNDER CITY BRANDING, 10(April). Siregar, M. R. A., & Amaliasari, D. (2019). COMMUNICATING BOGOR CITY AS CITY HERITAGE THROUGH, 03(01), 27–31. Retrieved from https://journal.unpak.ac.id/index.php/jhss/article/view/1097/938#
URL	:	https://ojs.unida.ac.id/JSH/article/view/1978