Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Nurtriana Rizkawati

Judul : Efektivitas Komunikasi Masyarakat dalam Memanfaatkan Pertunjukan Wayang Purwa di Era Globalisasi (Kasus: Desa Bedoyo, Gunung Kidul, Yogyakarta)
Abstrak :

This research aimed to analyze the effectiveness of “Wayang Purwa” to communicate to the society in the era of globalization. The analysis designed to reveal the individual characteristics who watch “Wayang Purwa” show, the characteristics of “Wayang Purwa” show, the effectiveness using “Wayang Purwa” to communicate with the society, the relationships between individual characters with “Wayang Purwa” performance, and the relationships between “Wayang Purwa” performance with the communication effectiveness to the society especially at Desa Bedoyo, Gunung Kidul, Yogyakarta in environmental cleanness issues. Respondents (79 sample) were selected by simple randomize sampling, the survey was designed with statistically correlation descriptive model and the statistic analysis was conducted using descriptive analysis rank Tau Kendall and chi square.  This research revealed: Individual characteristics have a significant correlation with the “Wayang Purwa” performance, i.e. (1) ages with main character, (2) education level with Dalang-Audience interaction, (3) job with main character and main conflict, and also very significant in (a) education level with topics, main character, and main conflict, (b) income with topics, main character, and main conflict, (c) TV watch rate with Dalang-Audience correlation, main character, topics and main conflict. Respondent individual characters have a significant correlation with them i.e. gender with knowledge and very significant correlation with the effectiveness of using “Wayang Purwa” to communicate with them i.e. (a) education level with communication effectiveness (b) job with  society attitude (c) income with communication effectiveness (d) TV watch rate with communication effectiveness. “Wayang Purwa” performance characters have a very significant correlation with the society communication effectiveness.

 

Tahun : 2009 Media Publikasi : Jurnal Nasional Terakreditasi B
Kategori : Jurnal No/Vol/Tahun : 1 / 7 / 2009
ISSN/ISBN : 1693-3699
PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI
Bibliography :

Kayam, U, 1986, “Transformasi Budaya Kita.” Makalah Orasi Guru Besar Pada Fakultas Sastra. Yogyakarta: Universitas Gajah Mada.


Schramm, W. dan D.L Kincaid. 1978. Azas-azas Komunikasi Antar Manusia. Jakarta: LP3ES. Simatupang, G.R.L.L. 2005.

Tubuh dan Gender dalam Perspektif Ilmu Sosial dan Seni; Pengantar Cross Gender. Malang: Sava Media. Subrata. 1992. “Media Massa dalam Era Globalisasi.” KOMPAS, 27 Oktober, Jakarta.

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