Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Rifqi Az Zahid, Arif Imam Suroso, Sufrin Hannan

Judul : Development of Business Model In SentulFresh Agrotourism Services

Abstrak :
Knowing the problems and circumstances in a company is needed in the face of business competition, it can be the basis of strategic decision making for the company. Sentulfresh Indonesia has agrotourism products that offer educational activities on the theme of education on animals, plants, and biotechnology. As a new educational tourist attraction, Sentulfresh has the potential of natural resources and market potential that can be developed. This research uses the Business Model Canvas method to identify its business elements and then a SWOT analysis is performed on all existing BMC elements to form the basis of the future BMC idea by using the four-step framework from Blue Ocean Strategy. The results of this study indicate that the business model being undertaken needs some improvement and changes to be able to face the existing competition. Starting from the development of Key activities, namely the manufacturing of hydroponic plants will create a new and attractive value proposition as well as a new educational tourism market with broader customer segments as well as more diverse of the revenue stream. While the development of a value proposition in the form of batik activities will expand the market reach to junior and senior high school levels, even the adult community and generate new revenue streams without adding to the promotion costs for the two innovations above. This research still has many limitations, in terms of research objects there are still many that can be examined such as standardization of educational tourism, service quality, customer satisfaction, cost analysis etc. In terms of methodology, researchers can then combine BMC with other business methods in the Blue Ocean Strategy Book.

Keywords: Business Model Canvas, Agrotourism, Educational Tourism, Blue Ocean Strategy

Tahun : 2020 Media Publikasi : Jurnal Nasional Terakreditasi A

Kategori : Jurnal No/Vol/Tahun : 1 / 18 / 2020

ISSN/ISBN : E-ISSN: 2302-6332; P-ISSN: 1693-5241

PTN/S : IPB University Program Studi : MANAJEMEN

Bibliography :
1. Alfiana R., Djariyo, and Artharina F. P. 2017. Analisis Kegiatan Ekstrakurikuler Membatik Terhadap Kemampuan Membatik Seni Rupa Siswa Sekolah Dasar Di Desa Mantingan, Kecamatan Jaken, Kabupaten Pati . Refleksi Edukatika: Jurnal Kependidikan: Vol.8, No.1.

2. Ahmet NC. 2015. Blue ocean strategy in the hotel industry . Journal of Theory and Practice in Hospitality and Tourism Research: 43-47.

3. Azhar R. M. 2017. Pengembangan Model Bisnis Pada Lokawisata Baturaden Menggunakan Business Model Canvas . Jurnal manajemen pengembangan industri kecil menengah. Vol. 12. No. 2.

4. Fauzi D. 2016. Strategi Pengembangan Agribisnis Kentang Merah Di Kabupaten Solok Sumatera Barat [Dissertation] [Bogor (ID)]. Institut Pertanian Bogor.

5. Hadiyati E. 2010. Analisis Kualitas Pelayanan dan Pengaruhnya Terhadap Loyalitas Pelanggan : Study kasus pada PT. Pos Indonesia kantor pos Lawang. Jurnal Manajemen Pemasaran Modern Vol.2 No.2 : 81.

6. Hamsani, Valeriani D. 2014. Blue Ocean Strategy pengembangan pariwisata di propinsi kepulauam Bangka belitung. Journal Ekonomi Akuntansi dan Manajemen. Vol 13 No 2.

7. Infansyah J. 2017. Media Pembelajaran Pengenalan Hewan Untuk Siswa Sekolah Dasar Menggunakan Augmented Reality Berbasis Android. JIEET Vol.1, No. 1 : 9.

8. Jonatan C. J. and Tarigan R. E. 2016. The Effects Of ETourism To The Development Of Tourism Sector in Indonesia. Communication and Technology Information Journal: 59-62.

9. Jones D. L. 2010. Developing a Convention and Event Management Curriculum in Asia Using Blue Ocean Strategy and Co-Creation with Industry. Journal of Convention and Event Tourism: 154-158.

10. Kim W. C. and Mauborgne R. 2007. Blue Ocean Strategy, Terjemahan Indonesia. Jakarta (ID). Serambi.

11. Osterwalder A. and Pigneur Y. 2013. Business Model Generation, Alih bahasa : Natalia Ruth Sihandrini, Cetakan ke 5 . Jakarta (ID) : PT Elex Media. Kompetindo.

12. Pitta D, Elizabeth. 2012. Transforming the nature and scope of new .Journal of Product & Brand Management: 35-46.

13. Prastiwi S, Merinawati. 2016. Manajemen Strategi Dinas Kebudayaan dan Pariwisata Kabupaten Bojonegoro dalam Mengembangkan Potensi Objek Wisata Edukasi Little Teksas Wonocolo . Jurnal Publika, Vol. 4, No. 11.

14. Rezazadeh M. H., Aghdam M. S., Pevyand A., Rahmani P., andNourani M. 2014. Applying Blue Ocean Strategy in Iran tourism industry .American Journal of Sustainable Cities and Society.Issue 3, Vol 1.: 350-360.

15. Torquati B., Tancini C., Paffarini C.,and Illuminati R. 2015. Empirical survey on business models of kindergarten farms . Agricultural and food economics a Springer Open Jurnal: 1.

URL : https://jurnaljam.ub.ac.id/index.php/jam/article/view/1543 https://www.researchgate.net/publicatio

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Detail Karya Ilmiah Dosen

Rifqi Az Zahid, Arif Imam Suroso, Sufrin Hannan

Judul	:	Development of Business Model In SentulFresh Agrotourism Services
Abstrak	:	Knowing the problems and circumstances in a company is needed in the face of business competition, it can be the basis of strategic decision making for the company. Sentulfresh Indonesia has agrotourism products that offer educational activities on the theme of education on animals, plants, and biotechnology. As a new educational tourist attraction, Sentulfresh has the potential of natural resources and market potential that can be developed. This research uses the Business Model Canvas method to identify its business elements and then a SWOT analysis is performed on all existing BMC elements to form the basis of the future BMC idea by using the four-step framework from Blue Ocean Strategy. The results of this study indicate that the business model being undertaken needs some improvement and changes to be able to face the existing competition. Starting from the development of Key activities, namely the manufacturing of hydroponic plants will create a new and attractive value proposition as well as a new educational tourism market with broader customer segments as well as more diverse of the revenue stream. While the development of a value proposition in the form of batik activities will expand the market reach to junior and senior high school levels, even the adult community and generate new revenue streams without adding to the promotion costs for the two innovations above. This research still has many limitations, in terms of research objects there are still many that can be examined such as standardization of educational tourism, service quality, customer satisfaction, cost analysis etc. In terms of methodology, researchers can then combine BMC with other business methods in the Blue Ocean Strategy Book. Keywords: Business Model Canvas, Agrotourism, Educational Tourism, Blue Ocean Strategy
Tahun	:	2020	Media Publikasi	:	Jurnal Nasional Terakreditasi A
Kategori	:	Jurnal	No/Vol/Tahun	:	1 / 18 / 2020
ISSN/ISBN	:	E-ISSN: 2302-6332; P-ISSN: 1693-5241
PTN/S	:	IPB University	Program Studi	:	MANAJEMEN
Bibliography	:	1. Alfiana R., Djariyo, and Artharina F. P. 2017. Analisis Kegiatan Ekstrakurikuler Membatik Terhadap Kemampuan Membatik Seni Rupa Siswa Sekolah Dasar Di Desa Mantingan, Kecamatan Jaken, Kabupaten Pati . Refleksi Edukatika: Jurnal Kependidikan: Vol.8, No.1. 2. Ahmet NC. 2015. Blue ocean strategy in the hotel industry . Journal of Theory and Practice in Hospitality and Tourism Research: 43-47. 3. Azhar R. M. 2017. Pengembangan Model Bisnis Pada Lokawisata Baturaden Menggunakan Business Model Canvas . Jurnal manajemen pengembangan industri kecil menengah. Vol. 12. No. 2. 4. Fauzi D. 2016. Strategi Pengembangan Agribisnis Kentang Merah Di Kabupaten Solok Sumatera Barat [Dissertation] [Bogor (ID)]. Institut Pertanian Bogor. 5. Hadiyati E. 2010. Analisis Kualitas Pelayanan dan Pengaruhnya Terhadap Loyalitas Pelanggan : Study kasus pada PT. Pos Indonesia kantor pos Lawang. Jurnal Manajemen Pemasaran Modern Vol.2 No.2 : 81. 6. Hamsani, Valeriani D. 2014. Blue Ocean Strategy pengembangan pariwisata di propinsi kepulauam Bangka belitung. Journal Ekonomi Akuntansi dan Manajemen. Vol 13 No 2. 7. Infansyah J. 2017. Media Pembelajaran Pengenalan Hewan Untuk Siswa Sekolah Dasar Menggunakan Augmented Reality Berbasis Android. JIEET Vol.1, No. 1 : 9. 8. Jonatan C. J. and Tarigan R. E. 2016. The Effects Of ETourism To The Development Of Tourism Sector in Indonesia. Communication and Technology Information Journal: 59-62. 9. Jones D. L. 2010. Developing a Convention and Event Management Curriculum in Asia Using Blue Ocean Strategy and Co-Creation with Industry. Journal of Convention and Event Tourism: 154-158. 10. Kim W. C. and Mauborgne R. 2007. Blue Ocean Strategy, Terjemahan Indonesia. Jakarta (ID). Serambi. 11. Osterwalder A. and Pigneur Y. 2013. Business Model Generation, Alih bahasa : Natalia Ruth Sihandrini, Cetakan ke 5 . Jakarta (ID) : PT Elex Media. Kompetindo. 12. Pitta D, Elizabeth. 2012. Transforming the nature and scope of new .Journal of Product & Brand Management: 35-46. 13. Prastiwi S, Merinawati. 2016. Manajemen Strategi Dinas Kebudayaan dan Pariwisata Kabupaten Bojonegoro dalam Mengembangkan Potensi Objek Wisata Edukasi Little Teksas Wonocolo . Jurnal Publika, Vol. 4, No. 11. 14. Rezazadeh M. H., Aghdam M. S., Pevyand A., Rahmani P., andNourani M. 2014. Applying Blue Ocean Strategy in Iran tourism industry .American Journal of Sustainable Cities and Society.Issue 3, Vol 1.: 350-360. 15. Torquati B., Tancini C., Paffarini C.,and Illuminati R. 2015. Empirical survey on business models of kindergarten farms . Agricultural and food economics a Springer Open Jurnal: 1.
URL	:	https://jurnaljam.ub.ac.id/index.php/jam/article/view/1543 https://www.researchgate.net/publicatio