Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Hari Muharam

Judul : Customer Loyalty of Medical Equipment User at Private Hospitals in West Java: Material Teaching of Marketing Learning for Undergraduate Student
Abstrak :

The descriptive research was done to elaborate the effect of Product Quality,
Perceived Price, and Relationship Marketing towards Customer Value. Multi
Stage Sampling and Proportional Random Sampling were used as a sampling
technique to have 200 respondents as samples. Structural Equation Modelling
(SEM) was used as a data analysis tools in this research using Lisrel 8.30
Program. The research result describes the Customer value of Medical
Equipment of Private Hospital in West Java is affected by Product Quality
Variable, Price Perceived, as well as Relationship Marketing. While the
Customer Loyalty of Used Medical Equipment of Private Hospital in West Java
can be increased through the Customer Value Variable. Valorization of
research results has been done through the development of teaching materials
for marketing lecture in undergraduate program. Based on data analysis derived
from questioner, the material teaching gave high contribution to the enhancing
Keywords: customer loyalty, marketing strategy, material teaching
Topic: Business Education (BDE)

Tahun : 2017 Media Publikasi : Prosiding
Kategori : Prosiding No/Vol/Tahun : - / - / 2017
PTN/S : Universitas Pakuan Program Studi : MANAJEMEN
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