Hari Muharam

Judul	:	Customer Loyalty of Medical Equipment User at Private Hospitals in West Java: Material Teaching of Marketing Learning for Undergraduate Student
Abstrak	:	Abstract The descriptive research was done to elaborate the effect of Product Quality, Perceived Price, and Relationship Marketing towards Customer Value. Multi Stage Sampling and Proportional Random Sampling were used as a sampling technique to have 200 respondents as samples. Structural Equation Modelling (SEM) was used as a data analysis tools in this research using Lisrel 8.30 Program. The research result describes the Customer value of Medical Equipment of Private Hospital in West Java is affected by Product Quality Variable, Price Perceived, as well as Relationship Marketing. While the Customer Loyalty of Used Medical Equipment of Private Hospital in West Java can be increased through the Customer Value Variable. Valorization of research results has been done through the development of teaching materials for marketing lecture in undergraduate program. Based on data analysis derived from questioner, the material teaching gave high contribution to the enhancing Keywords: customer loyalty, marketing strategy, material teaching Topic: Business Education (BDE)
Tahun	:	2017	Media Publikasi	:	Prosiding
Kategori	:	Prosiding	No/Vol/Tahun	:	- / - / 2017
ISSN/ISBN	:	-
PTN/S	:	Universitas Pakuan	Program Studi	:	MANAJEMEN
Bibliography	:	-
URL	: