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Judul : TINGKAT ADOPSI ARTIKEL TOPIK DAN EFEK KOMUNIKASI MAJALAH PERTANIAN Levels of Adoption Articles Topic ad Communication Effects of Agricultural Magazine

Abstrak :
Abstract

The mass media in developing countries has a large role to support development. Development will work faster if supported by mass media. The mass media creates awareness, provides informations, and direct informations for the purposes of educations and extensions. According to the diffusion of innovations theory, communicator who obtains meassage to the mass media, likely to have stronger influence towards others. The purpose of this study is to determine to level s of adoption of articles Topic among Trubus Magazine readers in South Jakarta, in order to know the effect the levels of adoption of innovation toward Trubus Magazine readers. Based on the data of Distribution Department Trubus Magazine, there are 308 readers in South Jakarta until Februarry 2011. The samples of this study are 76 readers. The data was collected by quetionnaires and interviews: (1) an overwiew the characteristic of respondents, (2) the exposurse of Topic of Trubus Magazine, (3) communication effect associated of cognitive, affective affect, and behavioral effect, (4) adoption of innovation levels. Data analysis and processing characteristic of the relationshif using Spearman correlation formula. The results showed that (1) the distribution of respondents according to observable characteristics seems to vary, (2) top the three commodities on seven other which are prefered by respondents as a topic are fruit (18%), traditional medicines (15,7%), and plantation (14,7%), (3) in relation to cognitive effecets, the knowledge respsondents are increased. Likewise the affective affect, respondents are better, (4) the most widely adopted innovation by respondents is the biopori technology one of the methodes applied in rain water harvesting, (5) There is relation between exposure and knowledge and attitude.

Key words: adoptions innovation, mass media

Tahun : 2016 Media Publikasi : jurnal nasional blm akreditasi

Kategori : Jurnal No/Vol/Tahun : 13 / 1 / 2016

ISSN/ISBN : 8535876

PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI

Bibliography :
DAFTAR PUSTAKA

Anonim Globalisasi Komunikasi dan Kemajuan Teknologi Informasi, Direktorat Publikasi Ditjen Pembinaan Pers dan Grafika Departemen Penerangan, 1987.

Anonim, Ensiklopedi Nasional Indonesia, Cipta Adi Pustaka, Jakarta 1990.

Anonim, The World Book Encyclopedia, World Book Inc, Chicago, 1990.

Anonim, Upaya Peningkatan Produktivitas Pekarangan di Jawa Timur, makalah disampaikan dalam simposium Perhimpunan Hortikultura Indonesia, 15 Maret 1986

Bungin, Burhan, Sosiologi Komunikasi: Teori, Paradigma, dan Diskursus, Teknologi Komunikasi di Masyarakat, Kencana Prenada Media Group, Jakarta, 2008.

Cangara, Hafied, Pengantar Ilmu Komunikasi, PT Raja Grafindo Persada, Jakarta 2006.

DeFleur, Melvin L, Rokeach, Sandra Ball, Theories of Mass Communication Fourth Edition, New York 1982.

Depari, Eduard, Peranan Komunikasi Massa dalam Pembangunan, Gadjah Mada University Press, 1991.

Fuady, Ikhsan, Hubungan Perilaku Komunikasi dengan Praktek Budidaya Pertanian Organik (Kasus Petani bawang Merah di Desa Srigading, Kecamatan Sanden, Kabupaten Bantul) [tesis] Program Pascasarjana Institut Pertanian Bogor.s

Hernanto, F, Ilmu Usaha Tani, Penebar Swadaya, Jakarta, 1989.

Jahi, Amri, Komunikasi Massa dan Pembangunan Pedesaan di Negara-negara Dunia Ketiga : Suatu Pengantar, Gramedia Pustaka Utama, Jakarta, 1993.

Jayadinata T. Johara, Tataguna Tanah dalam Perencanaan Pedesaan, Perkotaan, dan Wilayah, Penerbit ITB Bandung, 1992.

Kastaman, Roni, Laporan Penelitian Penyusunan Rencana Pembangunan Pertanian Kota, Bandung, 2006.

Khairifa, Fenni, Komparatif Tentang Pendekatan Komunikasi dan Pembangunan di Indonesia, Asia Tenggara, dan Asia, Harmoni Sosial, Jurnal Universitas Sumatera Utara Vol I No. 2 Tahun 2007.

Keith C Michael, The Radio Station, Broadcast, Satellite, Internet, Focal Press, Jordan Hill, Oxford, 2007.

Lionberger F. Herbert dan Gwin H. Paul, Communication Strategies: A Guide For Agricultural Change Agents, The Interstate Printers & Publisher, Illinois, 1982

MacBridge, Sean, Aneka Suara Satu Dunia, Menuju Orde Informasi dan Komunikasi Dunia yang Baru dan Efisien, PN Balai Pustaka, Jakarta, 1983.

Mappatoto, Andi Baso, Siaran Pers Suatu Kiat Penulisan, Gramedia Pustaka Utama, Jakarta 1993.

Morissan, Psikologi Komunikasi, PT Ghalia Indoneisa, Jakarta 2010.

Mulat, Tri, Pertanian di Internet, Penebar Swadaya, Jakarta, 2003.

Nainggolan, Kaman, Pertanian Indonesia Kini dan Esok, Pustaka Sinar Harapan, Jakarta, 2005.

Nasution, Zulkarimein, Teknologi Komunikasi (Dalam Perspektif Latar Belakang & Perkembangannya) Buku kesatu, Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia, 1989.

Nurudin, Pengantar Komunikasi Massa, PT Raja Grafindo Persada, Jakarta 2009.

Oetama, Jacob, Perspektif Pers Indonesia, LP3ES (Lembaga Penelitian, Pendidikan dan Penerangan Ekonomi dan Sosial), 1999.

Rakhmat, Jalaluddin, Psikologi Komunikasi, Remaja Rosdakarya, Bandung, 2000.

Rogers, Everett M, Komunikasi dan Pembangunan, Perspektif Kritis, LP3ES, Jakarta, 1989.

Sandman M. Peter, Media an Introductory Analysis of American Mass Communications The Third Edition, Prentice Hall Inc, Englewood Cuffs, New Jersey,1982.

Sankarto S. Bambang dan Permana, Maman, Identifikasi Kebutuhan Informasi Melalui Teknik Pengamatan, Wawancara, dan Angket, Badan Penelitian dan Pengembangan Pertanian, 2008.

Sears, O. David, Freedman L Jonathan, Peplau Anne L, Psikologi Sosial Edisi Kelima, Jilid I, Penerbit Erlangga, Jakarta, 2005.

Singarimbun, Masri dan Effendi, Sofian, Metode Penelitian Survai, LP3ES, Jakarta, 2008.

Soekartawi, Prinsip Dasar Komunikasi Pertanian, Penerbit Universitas Indonesia, 2005.

Sumaryo, Peranan Media Massa dalam Penyebaran Informasi Pertanian di Kalangan Petani Sayuran di Lampung, Jurnal Penyuluhan Vo 2 No 4 Desember 2006.

Tamba, Mariati dan Sarma, Ma’mun, Faktor-faktor yang Mempengaruhi Kebutuhan Informasi Pertanian Bagi Petani Sayuran di Provinsi Jawa Barat, Jurnal Penyuluhan Maret 2007, Vo. 3 No. 1

Tubbs, Stewart L & Moss, Sylvia, Human Communication Konteks-konteks Komunikasi, PT Remaja Rosdakarya, Bandung 2000.

van den Ban, AW dan Hawkins H.S. Penyuluhan Pertanian, Penerbit Kanisius, Yogyakarta, 2005.

Vitayala, Aida S. Hubeis, Dasar-dasar Komunikasi, Sains KPM IPB Press, 2009.

Vitayala, Aida S. Hubeis, Komunikasi Inovasi Edisi 2, Penerbit Universitas Terbuka, 2007.

Wiryanto, Teori Komunikasi Massa, Grasindo, Jakarta, 2000.

Wolseley, Rolland E, Exploring Journalism, Prentise Hall, United States of America, 1990.

Yusup, M Pawit, Ilmu Informasi, Komunikasi, dan Kepustakaan, PT Bumi Aksara, Jakarta, 2009

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Detail Karya Ilmiah Dosen

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Judul	:	TINGKAT ADOPSI ARTIKEL TOPIK DAN EFEK KOMUNIKASI MAJALAH PERTANIAN Levels of Adoption Articles Topic ad Communication Effects of Agricultural Magazine
Abstrak	:	Abstract The mass media in developing countries has a large role to support development. Development will work faster if supported by mass media. The mass media creates awareness, provides informations, and direct informations for the purposes of educations and extensions. According to the diffusion of innovations theory, communicator who obtains meassage to the mass media, likely to have stronger influence towards others. The purpose of this study is to determine to level s of adoption of articles Topic among Trubus Magazine readers in South Jakarta, in order to know the effect the levels of adoption of innovation toward Trubus Magazine readers. Based on the data of Distribution Department Trubus Magazine, there are 308 readers in South Jakarta until Februarry 2011. The samples of this study are 76 readers. The data was collected by quetionnaires and interviews: (1) an overwiew the characteristic of respondents, (2) the exposurse of Topic of Trubus Magazine, (3) communication effect associated of cognitive, affective affect, and behavioral effect, (4) adoption of innovation levels. Data analysis and processing characteristic of the relationshif using Spearman correlation formula. The results showed that (1) the distribution of respondents according to observable characteristics seems to vary, (2) top the three commodities on seven other which are prefered by respondents as a topic are fruit (18%), traditional medicines (15,7%), and plantation (14,7%), (3) in relation to cognitive effecets, the knowledge respsondents are increased. Likewise the affective affect, respondents are better, (4) the most widely adopted innovation by respondents is the biopori technology one of the methodes applied in rain water harvesting, (5) There is relation between exposure and knowledge and attitude. Key words: adoptions innovation, mass media
Tahun	:	2016	Media Publikasi	:	jurnal nasional blm akreditasi
Kategori	:	Jurnal	No/Vol/Tahun	:	13 / 1 / 2016
ISSN/ISBN	:	8535876
PTN/S	:	Universitas Pakuan	Program Studi	:	ILMU KOMUNIKASI
Bibliography	:	DAFTAR PUSTAKA Anonim Globalisasi Komunikasi dan Kemajuan Teknologi Informasi, Direktorat Publikasi Ditjen Pembinaan Pers dan Grafika Departemen Penerangan, 1987. Anonim, Ensiklopedi Nasional Indonesia, Cipta Adi Pustaka, Jakarta 1990. Anonim, The World Book Encyclopedia, World Book Inc, Chicago, 1990. Anonim, Upaya Peningkatan Produktivitas Pekarangan di Jawa Timur, makalah disampaikan dalam simposium Perhimpunan Hortikultura Indonesia, 15 Maret 1986 Bungin, Burhan, Sosiologi Komunikasi: Teori, Paradigma, dan Diskursus, Teknologi Komunikasi di Masyarakat, Kencana Prenada Media Group, Jakarta, 2008. Cangara, Hafied, Pengantar Ilmu Komunikasi, PT Raja Grafindo Persada, Jakarta 2006. DeFleur, Melvin L, Rokeach, Sandra Ball, Theories of Mass Communication Fourth Edition, New York 1982. Depari, Eduard, Peranan Komunikasi Massa dalam Pembangunan, Gadjah Mada University Press, 1991. Fuady, Ikhsan, Hubungan Perilaku Komunikasi dengan Praktek Budidaya Pertanian Organik (Kasus Petani bawang Merah di Desa Srigading, Kecamatan Sanden, Kabupaten Bantul) [tesis] Program Pascasarjana Institut Pertanian Bogor.s Hernanto, F, Ilmu Usaha Tani, Penebar Swadaya, Jakarta, 1989. Jahi, Amri, Komunikasi Massa dan Pembangunan Pedesaan di Negara-negara Dunia Ketiga : Suatu Pengantar, Gramedia Pustaka Utama, Jakarta, 1993. Jayadinata T. Johara, Tataguna Tanah dalam Perencanaan Pedesaan, Perkotaan, dan Wilayah, Penerbit ITB Bandung, 1992. Kastaman, Roni, Laporan Penelitian Penyusunan Rencana Pembangunan Pertanian Kota, Bandung, 2006. Khairifa, Fenni, Komparatif Tentang Pendekatan Komunikasi dan Pembangunan di Indonesia, Asia Tenggara, dan Asia, Harmoni Sosial, Jurnal Universitas Sumatera Utara Vol I No. 2 Tahun 2007. Keith C Michael, The Radio Station, Broadcast, Satellite, Internet, Focal Press, Jordan Hill, Oxford, 2007. Lionberger F. Herbert dan Gwin H. Paul, Communication Strategies: A Guide For Agricultural Change Agents, The Interstate Printers & Publisher, Illinois, 1982 MacBridge, Sean, Aneka Suara Satu Dunia, Menuju Orde Informasi dan Komunikasi Dunia yang Baru dan Efisien, PN Balai Pustaka, Jakarta, 1983. Mappatoto, Andi Baso, Siaran Pers Suatu Kiat Penulisan, Gramedia Pustaka Utama, Jakarta 1993. Morissan, Psikologi Komunikasi, PT Ghalia Indoneisa, Jakarta 2010. Mulat, Tri, Pertanian di Internet, Penebar Swadaya, Jakarta, 2003. Nainggolan, Kaman, Pertanian Indonesia Kini dan Esok, Pustaka Sinar Harapan, Jakarta, 2005. Nasution, Zulkarimein, Teknologi Komunikasi (Dalam Perspektif Latar Belakang & Perkembangannya) Buku kesatu, Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia, 1989. Nurudin, Pengantar Komunikasi Massa, PT Raja Grafindo Persada, Jakarta 2009. Oetama, Jacob, Perspektif Pers Indonesia, LP3ES (Lembaga Penelitian, Pendidikan dan Penerangan Ekonomi dan Sosial), 1999. Rakhmat, Jalaluddin, Psikologi Komunikasi, Remaja Rosdakarya, Bandung, 2000. Rogers, Everett M, Komunikasi dan Pembangunan, Perspektif Kritis, LP3ES, Jakarta, 1989. Sandman M. Peter, Media an Introductory Analysis of American Mass Communications The Third Edition, Prentice Hall Inc, Englewood Cuffs, New Jersey,1982. Sankarto S. Bambang dan Permana, Maman, Identifikasi Kebutuhan Informasi Melalui Teknik Pengamatan, Wawancara, dan Angket, Badan Penelitian dan Pengembangan Pertanian, 2008. Sears, O. David, Freedman L Jonathan, Peplau Anne L, Psikologi Sosial Edisi Kelima, Jilid I, Penerbit Erlangga, Jakarta, 2005. Singarimbun, Masri dan Effendi, Sofian, Metode Penelitian Survai, LP3ES, Jakarta, 2008. Soekartawi, Prinsip Dasar Komunikasi Pertanian, Penerbit Universitas Indonesia, 2005. Sumaryo, Peranan Media Massa dalam Penyebaran Informasi Pertanian di Kalangan Petani Sayuran di Lampung, Jurnal Penyuluhan Vo 2 No 4 Desember 2006. Tamba, Mariati dan Sarma, Ma’mun, Faktor-faktor yang Mempengaruhi Kebutuhan Informasi Pertanian Bagi Petani Sayuran di Provinsi Jawa Barat, Jurnal Penyuluhan Maret 2007, Vo. 3 No. 1 Tubbs, Stewart L & Moss, Sylvia, Human Communication Konteks-konteks Komunikasi, PT Remaja Rosdakarya, Bandung 2000. van den Ban, AW dan Hawkins H.S. Penyuluhan Pertanian, Penerbit Kanisius, Yogyakarta, 2005. Vitayala, Aida S. Hubeis, Dasar-dasar Komunikasi, Sains KPM IPB Press, 2009. Vitayala, Aida S. Hubeis, Komunikasi Inovasi Edisi 2, Penerbit Universitas Terbuka, 2007. Wiryanto, Teori Komunikasi Massa, Grasindo, Jakarta, 2000. Wolseley, Rolland E, Exploring Journalism, Prentise Hall, United States of America, 1990. Yusup, M Pawit, Ilmu Informasi, Komunikasi, dan Kepustakaan, PT Bumi Aksara, Jakarta, 2009
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