Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Roni Jayawinangun, Muhammad Syamsun, Mamun Sarma

Judul : Efektivitas Promosi Kunjungan Sekolah Pada Mahasiswa Baru Program Sarjana Pada Perguruan Tinggi XYZ (Pendekatan Consumer Decision Model)

Abstrak :
Referring to Regulation of the Minister of National Education of the Republic of Indonesia Number 34 Year 2010 on new student recruitment pattern contains the procedures for the implementation of self-selection and quotas, State College (PTN) must adjust the admissions process with the pattern of national selection and self-selection. The system led to PTN, including State College XYZ compete to introduce courses that are owned to prospective students with the purpose of recruiting prospective students who excel and in accordance with the needs of the institution. Research objectives are to: (1) determine the characteristics of new students University XYZ, (2) determine the contents of campaign required for new students State College XYZ, and (3) determine the effectiveness of school visits to new students State College XYZ. Processing and analysis of data used is descriptive analysis and structural equation model (SEM) based variants.

Tahun : 2019 Media Publikasi : Jurnal Nasional Blm Akreditasi

Kategori : Jurnal No/Vol/Tahun : 11 / 3 / 2014

ISSN/ISBN : 16934466

PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI

Bibliography :
Alma, B. (2017). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta

Bray, J. (2008). Consumer Behaviour Theory: Approaches and Models. Discussion Paper, UK.

Durianto, D. (2003). Invasi Pasar dengan Iklan yang Efektif. Jakarta: Gramedia Pustaka.

Ghozali, I. (2008). Structural Equation Modelling Metode Alternatif dengan Partial Least Square”, Edisi 2. Semarang: Badan Penerbit Universitas Diponegoro.

Howard, JA. (1986). Marketing Theory of the Firm. Journal of Marketing, Fall 1983 (4): 90

Kementerian Pendidikan Indonesia, Peraturan Menteri Pendidikan Nasional Republik Indonesia Nomor 34 Tahun 2010 Tentang Pola Penerimaan Mahasiswa Baru Program Sarjana Pada Perguruan Tinggi Yang Diselenggarakan Oleh Pemerintah, Jakarta, 2010.

URL : http://ejurnal.esaunggul.ac.id/index.php/Formil/article/view/1083/996

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Detail Karya Ilmiah Dosen

Roni Jayawinangun, Muhammad Syamsun, Mamun Sarma

Judul	:	Efektivitas Promosi Kunjungan Sekolah Pada Mahasiswa Baru Program Sarjana Pada Perguruan Tinggi XYZ (Pendekatan Consumer Decision Model)
Abstrak	:	Referring to Regulation of the Minister of National Education of the Republic of Indonesia Number 34 Year 2010 on new student recruitment pattern contains the procedures for the implementation of self-selection and quotas, State College (PTN) must adjust the admissions process with the pattern of national selection and self-selection. The system led to PTN, including State College XYZ compete to introduce courses that are owned to prospective students with the purpose of recruiting prospective students who excel and in accordance with the needs of the institution. Research objectives are to: (1) determine the characteristics of new students University XYZ, (2) determine the contents of campaign required for new students State College XYZ, and (3) determine the effectiveness of school visits to new students State College XYZ. Processing and analysis of data used is descriptive analysis and structural equation model (SEM) based variants.
Tahun	:	2019	Media Publikasi	:	Jurnal Nasional Blm Akreditasi
Kategori	:	Jurnal	No/Vol/Tahun	:	11 / 3 / 2014
ISSN/ISBN	:	16934466
PTN/S	:	Universitas Pakuan	Program Studi	:	ILMU KOMUNIKASI
Bibliography	:	Alma, B. (2017). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta Bray, J. (2008). Consumer Behaviour Theory: Approaches and Models. Discussion Paper, UK. Durianto, D. (2003). Invasi Pasar dengan Iklan yang Efektif. Jakarta: Gramedia Pustaka. Ghozali, I. (2008). Structural Equation Modelling Metode Alternatif dengan Partial Least Square”, Edisi 2. Semarang: Badan Penerbit Universitas Diponegoro. Howard, JA. (1986). Marketing Theory of the Firm. Journal of Marketing, Fall 1983 (4): 90 Kementerian Pendidikan Indonesia, Peraturan Menteri Pendidikan Nasional Republik Indonesia Nomor 34 Tahun 2010 Tentang Pola Penerimaan Mahasiswa Baru Program Sarjana Pada Perguruan Tinggi Yang Diselenggarakan Oleh Pemerintah, Jakarta, 2010.
URL	:	http://ejurnal.esaunggul.ac.id/index.php/Formil/article/view/1083/996