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Repository Universitas Pakuan Electronic Journal Karya Ilmiah Dosen Journal Online Mahasiswa
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Detail Karya Ilmiah Dosen

ADITYA PRIMA YUDHA

Judul : Analisis Karakteristik Pengunjung dan Tingkat Hunian Kamar di Papyrus Tropical Hotel, Bogor
Abstrak :

Abstract

Room occupancy rate indicates the volume of guests at the hotel in a period. Room occupancy rate  is the main parameter to see the success of a service hospitality. The goal of this research is to analyse characteristics of visitors and the development level of occupancy rooms in the Papyrus Tropical Hotel, making forecasting occupancy rates for next one year (short term), and analyze the profitability of Papyrus Tropical Hotel. Analysis of attitudes of visitors on this research using model multiatribut Fishbein and the methods of forecasting, was used single exponential smoothing and double exponential smoothing. The results shown that overall visitors have very positive attitudes towards Papyrus Tropical hotel with a total score of Fishbein 142,37. Forecasting results for room occupancy rate percentages, in 2012 is 47,94 percent This result has an increase 5.12 percent from 2011 with achievement of operating profits Rp. 983.428.275.

 

Keyword:  Occupancy rates, forecasting method, characteristic of visitors
Tahun : 2015 Media Publikasi : Jurnal Nasional Blm Akreditasi
Kategori : Jurnal No/Vol/Tahun : 2 / 1 / 2015
ISSN/ISBN : 2502-1400
PTN/S : Universitas Pakuan Program Studi : MANAJEMEN
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URL :

 

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