Hari Muharam, Sufrin Hannan, Fitri Haryanto

Judul	:	The Relationship Between Promotion Mix and Price Perception With Student Purchasing Decisions: A Continuing Study
Abstrak	:	This study aims to analyse the correlation between promotion mix and price perception with student purchasing decisions in continuing studies. Research by the author uses quantitative methods. The population of this study was all One-Year Professional Program students at the El Rahma Educational Institute Bogor in 2017/2018, amounting to 191 people. The sampling method used was stratified random sampling with the number of samples taken determined using the Slovin formula totalling 130 respondents. Data analysis uses simple linear and multiple regression tests, simple correlation test, multiple correlation test, partial correlation test, and the coefficient of determination test. The results showed there was a positive and significant relationship between the promotion mix variable and the purchase decision with a correlation coefficient (r) of 0.770, which means strong. And the contribution of the promotion mix variable (X1) to the purchase decision (Y) obtained the value of R Square (R²) of 0.593, and this means that the promotion mix (X1) made a contribution of 59.3% to the purchase decision (Y). There is a positive and significant relationship between the variable price perception with purchase decisions with a correlation coefficient (r) of 0.711, which means strong. And the contribution of the price perception variable (X2) to the purchase decision (Y) obtained R Square value of 0.505, and this means that the price perception variable (X2) formed a contribution of 50.5% to the purchase decision (Y). There is a positive and significant relationship between the promotion mix variable and price perception, together with the purchase decision with a correlation coefficient (r) of 0.799, which means strong. And the contribution of the promotion mix (X1) and price perception (X2) together with the buying decision (Y) obtained an Adjusted R Square (R²) value of 0.632. This shows that 63.2% of student purchasing decisions in continuing their studies at the El Rahma Educational Institution in Bogor are influenced by the promotion mix and
Tahun	:	2019	Media Publikasi	:	Jurnal Internasional
Kategori	:	Jurnal	No/Vol/Tahun	:	6 / 5 / 2019
ISSN/ISBN	:	-
PTN/S	:	Universitas Pakuan	Program Studi	:	MANAJEMEN
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