Repository Universitas Pakuan

Detail Karya Ilmiah Dosen

Mariana R. A. Siregar Roni Jayawinangun

Judul : Komunikasi Primer dan Sekunder City Branding

Abstrak :
City Branding is a autentity of a city and must managed properly, applied and become a culture and behavior for both the apparatus and the citizens of the city. In managing a city and establishing city branding, a strong research is required to map changes in the environment, the target market, the city's competitors and the changes that occur within the city itself. In addition to research, a combination of other communication and marketing strategies is important to consider the implementation of city branding. Based on the background, this research aims are to: first, to know the characteristics of citizen social media users in the city of Bogor, secondly, describing and analyzing the communication of the branding of Bogor, the third, explaining and analyzing Branding of the city of Bogor. The methods used in this study are descriptive analysis, and the rate of score. The results found in the study explained that the management of the city's branding could combine the strengths of primary and secondary communications in the city, especially on social media to elicit the sense of meaning a city refers to the model Branding of the city hexagon.

Tahun : 2019 Media Publikasi : Jurnal Nasional Terakreditasi B

Kategori : Jurnal No/Vol/Tahun : 2 / 10 / 2019

ISSN/ISBN : 2550-0236

PTN/S : Universitas Pakuan Program Studi : ILMU KOMUNIKASI

Bibliography :
Anholt, S. 2007. Competitive Identity: The New Brand Management for Nations, Cities, And Regions. New York: Palgrave Macmillan.

Asosiasi Penyelenggara Jasa Internet Indonesia - APJII. (2017). Penetrasi & Perilaku Pengguna Internet Indonesia 2017.

Badan Pusat Statistik Kota Bogor. 2017. Kota Bogor Dalam Angka 2017. Bogor : Badan Pusat Statistik

Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, 1(1), 58–73. https://doi.org/10.1057/palgrave.pb.5990005

Muljono P. 2012. Metode Penelitian Sosial. Bogor: IPB Press.

Sevin, E. (2016). Social Media and Local Governments, (October). https://doi.org/10.1007/978-3-319-17722-9

Rusdi, Farid dan Sukendro, Gregorius Genep. (2018). Analisis Industri Kreatif Dalam Memanfaatkan Identitas Kota Melalui Media Baru. Jurnal Komunikasi Untar, Vol.10 No. 1. E.ISSN:2528-2727.

Kusniadji, Suherman. (2016). Strategi Komunikasi Pemasaran dalam Kegiatan Pemasaran Produk Consumer Goods (Studi Kasus pada PT Expand Berlian Mulia Di Semarang). Jurnal Komunikasi Untar, Vol.8 No. 1. E.ISSN:2528-2727.

URL : https://ojs.unida.ac.id/JSH/article/view/1978

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Detail Karya Ilmiah Dosen

Mariana R. A. Siregar Roni Jayawinangun

Judul	:	Komunikasi Primer dan Sekunder City Branding
Abstrak	:	City Branding is a autentity of a city and must managed properly, applied and become a culture and behavior for both the apparatus and the citizens of the city. In managing a city and establishing city branding, a strong research is required to map changes in the environment, the target market, the city's competitors and the changes that occur within the city itself. In addition to research, a combination of other communication and marketing strategies is important to consider the implementation of city branding. Based on the background, this research aims are to: first, to know the characteristics of citizen social media users in the city of Bogor, secondly, describing and analyzing the communication of the branding of Bogor, the third, explaining and analyzing Branding of the city of Bogor. The methods used in this study are descriptive analysis, and the rate of score. The results found in the study explained that the management of the city's branding could combine the strengths of primary and secondary communications in the city, especially on social media to elicit the sense of meaning a city refers to the model Branding of the city hexagon.
Tahun	:	2019	Media Publikasi	:	Jurnal Nasional Terakreditasi B
Kategori	:	Jurnal	No/Vol/Tahun	:	2 / 10 / 2019
ISSN/ISBN	:	2550-0236
PTN/S	:	Universitas Pakuan	Program Studi	:	ILMU KOMUNIKASI
Bibliography	:	Anholt, S. 2007. Competitive Identity: The New Brand Management for Nations, Cities, And Regions. New York: Palgrave Macmillan. Asosiasi Penyelenggara Jasa Internet Indonesia - APJII. (2017). Penetrasi & Perilaku Pengguna Internet Indonesia 2017. Badan Pusat Statistik Kota Bogor. 2017. Kota Bogor Dalam Angka 2017. Bogor : Badan Pusat Statistik Kavaratzis, M. (2004). From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, 1(1), 58–73. https://doi.org/10.1057/palgrave.pb.5990005 Muljono P. 2012. Metode Penelitian Sosial. Bogor: IPB Press. Sevin, E. (2016). Social Media and Local Governments, (October). https://doi.org/10.1007/978-3-319-17722-9 Rusdi, Farid dan Sukendro, Gregorius Genep. (2018). Analisis Industri Kreatif Dalam Memanfaatkan Identitas Kota Melalui Media Baru. Jurnal Komunikasi Untar, Vol.10 No. 1. E.ISSN:2528-2727. Kusniadji, Suherman. (2016). Strategi Komunikasi Pemasaran dalam Kegiatan Pemasaran Produk Consumer Goods (Studi Kasus pada PT Expand Berlian Mulia Di Semarang). Jurnal Komunikasi Untar, Vol.8 No. 1. E.ISSN:2528-2727.
URL	:	https://ojs.unida.ac.id/JSH/article/view/1978